Episode 257

How to Get More Website Traffic and Conversions through Better Messaging, Positioning, Landing Page Optimization, Multi Channel Marketing, and PPC with Pedro Cortés

We dive into how to get more website traffic and conversions through better messaging, positioning, landing page optimization, multi channel marketing, and PPC with Pedro Cortés in this LMScast episode hosted by Chris Badgett of LifterLMS. This is a great show for you if you’re a course creator looking to improve your messaging and understanding of your offer. There are a lot of terms in the world of marketing and sales. Pedro spells out the definition of key concepts to understand as they apply to converting leads to paying customers for your products and services. Understanding the fundamental difference between …

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Episode 256

How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford

Learn how to grow your email list with an email challenge and SEO course case study with Brendan Hufford from 100 Days of SEO in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Brendan has a lot of experience as a course creator, an SEO professional, and a marketer. Chris and Brendan break down key strategies to build your SEO, and what it takes to build a strong marketing arm for your course building business. Brendan went to college to become a teacher and ended up developing an unhealthy relationship with alcohol and gaining 25 pounds …

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Episode 255

How to Get Publicity and Influencer Marketing for Course Creators with Esther Kiss

Learn how to get publicity and influencer marketing for course creators with Esther Kiss in this LMScast hosted by Chris Badgett of LifterLMS. In this episode, Esther shares a lot of wisdom around publicity and marketing strategies you can employ to become an influencer in your industry and to connect with other influencers. When most people think about publicity, they think of traditional media such as TV, radio, newspapers, and magazines. Publicity can be generated from new media, such as podcasts, YouTube shows, Facebook live events, blogs, and all kinds of ways. Esther shares insights on how new media may …

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Episode 254

What Virtual Assistants Can Do For Course Creators with Expert VA Trainer Kathy Goughenour

We dive into what virtual assistants can do for course creators with expert VA trainer Kathy Goughenour in this LMScast hosted by Chris Badgett of LifterLMS. Kathy shares her journey as a program creator at Expert VA Training, and how a VA can help you with building your course or membership website. For those unfamiliar with the term, VA stands for virtual assistant, which is someone who can help you out with various aspects of your business or life. As Kathy outlines in this episode, there are VAs with expertise in specific areas, such as video editing or inbox management, …

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Episode 253

Offline Marketing for Online Courses with High Ticket Ecommerce and Consulting Business Expert Sayan Sarkar

Learn about offline marketing for online courses with high ticket ecommerce and consulting business expert Sayan Sarkar in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Sayan has experience in scaling eCommerce businesses, specifically in the health industry and supplements niche. His company Sark Media Direct is where he teaches people how to start and grow a successful health, eCommerce, or consulting business. Most of the time in the world of marketing we are learning about the new ways of doing things with marketing online, but as Sayan shares in this episode, he has had tremendous …

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Episode 252

WordPress Learning Management System Website Accessibility with Susan Wheeler-Hall

We discuss building WordPress learning management system website accessibility with Susan Wheeler-Hall in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Susan shares her journey of becoming an entrepreneur, course creator, and advocate for accessibility. Susan was born with Charcot-Marie-Tooth disease that is characterized by the progressive loss of muscle tissue across various parts of the body, causing difficulty with motor skills. Both her mother and her brother have the disease as well, as it is hereditary, so this is something Susan has lived with all of her life. Characterizing her disability as her best friend …

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Episode 251

How Education Entrepreneurs Can Transcend a Crazy Busy Lifestyle with Executive Career and Mindset Coach Elizabeth Pearson

Learn how education entrepreneurs can transcend a crazy busy lifestyle with executive career and mindset coach Elizabeth Pearson in this episode of the LMScast podcast with Chris Badgett of LifterLMS. Elizabeth speaks to her passion about helping women get unstuck and uncover the limiting beliefs that hold them back from getting promotions and tapping into their true passions. Elizabeth is an executive career and mindset coach, and she’s also a program developer in the sense that she helps people move through a process. Elizabeth works as a speaker, success coach, and author of the forthcoming book I’m Too Busy, and …

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Episode 250

Marisa Murgatroyd Teaches How to Build a Mission Focused Experience Product Instead of a Low Engagement Information Product

Marisa Murgatroyd teaches how to build a mission focused experience product instead of a low engagement information product in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. In order to be able to market to hundreds and thousands of people, you have to refine both your marketing message and the delivery of what you do. Understanding how to channel your message really helps with scaling rather than just getting someone to buy. It also helps you cultivate a positive experience for your students to create life-long customers. Offering one-on-one coaching or one-to-few coaching with a handful …

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Episode 249

How to Unlock Beautiful Conversion Optimized Checkout for WooCommerce with Clif Griffin

Learn how to unlock beautiful conversion optimized checkout for WooCommerce with Clif Griffin in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Clif shares his inspiration for creating CheckoutWC and the journey he has been on over the past few years with creating the plugin. WooCommerce is an ecommerce plugin for WordPress that allows you to sell products on your website. LifterLMS has a native checkout system, but we also do have a WooCommerce extension you can use if you would prefer to use WooCommerce to handle payments. The checkout page available from WooCommerce out of …

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Episode 248

How to Choose the Right Course to Build or Membership Site Topic to Focus on with Ryan Levesque

Learn how to choose the right course to build or membership site topic to focus on with Ryan Levesque. In this episode Chris and Ryan break down how to avoid choosing the wrong market to build your course or membership site in, and Ryan shares his experience building a learning-based business around orchids, including what motivated him to enter the space which he knew very little about. Ryan is now the author of two books. Chris and Ryan discuss the business strategies and ideas expressed in Ryan’s new book Choose. In his book, Ryan explores finding the right business to …

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