Outgrowing Your Web Host Is A Sign Your Business Is Working

Chris Badgett discusses his own experience running WordPress for almost 20 years and how LifterLMS’s hosting requirements changed as the business expanded. He starts out by talking about his early experiences learning WordPress and creating websites for customers using Bluehost and GoDaddy. He then talks about how LifterLMS grew into a bigger and more complicated company by going through Media Temple, Amazon Web Services, WP Engine, Pagely, and finally Rocket.net.

According to Chris, an online education company’s hosting needs increase along with its traffic, customers, WooCommerce transactions, LMS activity, subscriptions, and dynamic material, all of which put increasing demands on the website. He highlights that selecting a host is more than just picking the quickest server or the cheapest package; for companies that rely on their websites, dependable infrastructure, scalability, security, and particularly excellent human assistance are essential.

His encounters with hosting issues also inspired LifterLMS to provide a specialized hosting solution for LMS developers, assisting them in avoiding the typical issues brought on by inadequate or improperly configured hosting. Additionally, Chris shows why specialist hosting may be beneficial for firms operating complicated LMS and e-commerce websites and identifies a number of hosting companies that LifterLMS users have had great experiences with.

He talks about LifterLMS’s all-in-one strategy, dedication to customer service, and ongoing ties to the larger WordPress ecosystem. In the end, Chris’s message is that outgrowing your web host may indicate that your company is doing well, and that an online education company may enhance performance, conversions, dependability, and scalability with the correct hosting environment.

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Episode Transcript:

You’ve come to the right place if you’re looking to create, launch, and scale a high-value online training program. I’m your guide, Chris Badgett. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. Stay to the end. I’ve got something special for you. Enjoy the show

Hello, and welcome back to another episode of LMScast. My name is Chris Badgett, and in this episode, we’re gonna go deep into WordPress hosting, my personal journey, my company journey at LifterLMS. And the goal of this episode is to share our story and share how we think about hosting, because it ends up being, like, a big issue when you’re building an online business, an online presence, an online education company So first off, I just wanna say no matter where you are with hosting, or maybe you don’t even have web hosting yet, not all hosts fit for the scale that you’re at.

So it’s important to kinda realize what you’re buying, what’s included, and I’m not just gonna talk in generalities here. I’m gonna get into a lot of specifics about WordPress hosting. So what was my very first w- web host? So this was probably around 2008. I was teaching myself WordPress by watching videos on YouTube, and I probably went with whatever I saw in those early YouTube tutorial videos, and I ended up on Bluehost.

So back in the day, like before 2010 there were affiliates that made a lot of money recommending different web hosts, and they would teach things like how to build a WordPress website from scratch, and then you need to click on their link and get a discount on your hosting or whatever. So that was like the heyday of affiliate income from hosting.

I’m sure there’s still affiliates that make good money from hosting, but back then, the recommendation that I received was to go to Bluehost. And the cool thing about Bluehost, just like GoDaddy, is I could buy a domain name and I could get started with WordPress right away. At that time it was harder.

There was something called, I believe, Softaculous that would help you install WordPress on the host. This is before the managed WordPress hosting companies that we know and love today. But that was my f- very first hosting experience with Bluehost, and honestly, I was just completely blown away that I could create a message or create a webpage and put it online without being a developer, and that’s where- when I really fell in love with WordPress back around that 2008 period.

I still have that Bluehost account today. Most of my domain names are actually over there, and That’s where I got started. Bluehost is a great starter host. There’s good people that work at that company. So back then it was like Bluehost and GoDaddy were the main players in town, at least for people getting into WordPress.

So that’s how I got started. I did a lot with Bluehost. If I got a client when I was a solo freelancer, I would recommend Bluehost and get them set up there. A lot of people had already bought a domain name on GoDaddy, and GoDaddy had great marketing. They probably have the best domain name buying experience.

And, I ended up working with GoDaddy a lot with my clients, and GoDaddy had like a cheaper price point that people could really get in and build their first website where they j- just needed a domain name and some hosting that would get the job done. So that’s kind of the origin. If you talk to anybody who’s been around for a while there’s…

you’ll hear those names, Bluehost and GoDaddy, come up a lot. They’re good companies. There’s g- they’re good people that work there. And I’m gonna talk a little bit more about GoDaddy later. In my personal journey, by the way, later, I ended up getting hosting at WP Engine, just for my personal sites, not my company sites.

And the thing I loved about WP Engine was how easy it was to just get started with WordPress. Their staging site features for testing and running updates and stuff was really good. Jason Cohen, the entrepreneur behind who founded the WP Engine, is a super smart dude, by the way. He just released a book.

I’m blanking on the title right now, but I would definitely check it out. Jason Cohen is a really smart, savvy, helpful entrepreneur, so go check that out but then getting into my agency years. So I used to have an agency called Badgett Media. That’s how I started, making money with client projects.

And I would build sites for people, so a lot of those went on Bluehost and GoDaddy. And then– or the client already had some hosting and, I would just work with whatever they had, which is super interesting because the, the– I’ve spent, so much time in this space, almost two decades.

You think you know all the web hosts that are out there, particularly in the early days, but there’s actually so many. It’s not like there was just GoDaddy or Bluehost. There’s so many and, different parts of the world and different things. The hosting industry is super complex. Some are super focused on WordPress, some are not focused on WordPress at all.

Some will just host anything. So there’s just such a huge variety. It can be really overwhelming and hard to choose, particularly if you’re not that educated in hosting. And, my challenge, whi-which I know a lot of people have, is you start looking at these hosting websites and their pricing pages, and they start talking about CPUs, RAM, PHP workers, and things like that, and you’re just like, “I don’t know.

I just want a web host that’s fast, has good support, and is gonna have my back if I ever need some kind of help or something like that.” But as my agency evolved, I merged my agency with another agency called Codebox, and that was the beginning of me as an agency moving into some bigger, more complex projects.

Codebox is the parent company that I own. LifterLMS is actually a brand under Codebox. LifterLMS is also our sole focus. That’s what we do under the Codebox brand. But when we operated Codebox as an agency, at that time, we started doing all of our web hosting on a company called Media Temple. So this is around 2012, 2013 era, 2014.

And Media T- Temple was like an up-and-coming just awesome web host that we used at the time. Eventually, Media Temple was acquired by GoDaddy, and and then that evolved from there, which I’ll talk about in a little bit. But when LifterLMS first started, if you don’t know I’m a really customer-centric entrepreneur.

I don’t put my business or desire for profit or making money at the center of my business. I actually put my customer at the center of my business at LifterLMS. That’s the s- literally the secret to success is maniacal, obsessive, consistent focus on your customer, not your needs as a business. So anyways, in the early days of LifterLMS, when we first launched it in October of 2014, I believe it was we didn’t even use WordPress to launch the product.

We used a landing page service called Leadpages. There was an entrepreneur behind that named Clay Collins. It was really cool and innovative at the time, but all we had for the first launch of LifterLMS was a couple of landing pages, like a homepage and a pricing page and some Buy Now buttons. And then we actually facilitated, on our launch of LifterLMS, I think we had a separate WooCommerce website on Media Temple that would, process the transaction using WooCommerce and then we developed our own licensing system that we still use today to manage the software licenses and using WooCommerce subscriptions and so on.

But anyways, the whole marketing site of the first LifterLMS web presence was literally a Leadpages template that I just went in and modified, the text and the images and built the pricing table and so on. So th- our first marketing site wasn’t even hosted by WordPress, it was hope- hosted by a Leadpages SaaS or software as a service solution.

Clay Collins sold Leadpages. I forget exactly how it went, but I think there’s a company in- based out of Mexico that owns Leadpages today. It’s still alive and well. But anyways, from there we then just pushed everything together onto our WordPress site on Media Temple And, had our WooCommerce store and WooSubscriptions for the software licenses, and started building pages directly inside WordPress.

We launched our blog, we launched the podcast, and just started managing all that from our WordPress website on Media Temple and various subdomains. When we started, we had the podcast and the blog on subdomains just so it didn’t get too complicated with, WordPress and WooCommerce, WordPress and podcast software, and then WordPress and all the stuff going on with the blogging system.

Since then, by the way, we’ve consolidated many of those sites into one. We still use subdomains for different things, like the podcast is still on a subdomain. We run our academy powered by LifterLMS on a subdomain as well. But anyways, so we’re evolving. We outgrew what Media Temple was capable of.

So then we spent about a year running our own servers. So we took matters into our own hands. We got a Amazon Web Services, box. But, this thing happens when you’re running technology is like it’s hard enough to run the website, but now you’re also gonna be responsible for the servers.

We went on to Upwork or oDesk or one of those platforms and found a systems administrator to free up our time for development on the software itself, not our hosting infrastructure. And we tried Amazon Web Services for a while, AWS as it’s known. It was good, but there was a lot of black boxes in terms of working with our sys admin.

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We weren’t really learning anything. We had a single point of failure in terms of if our sys admin’s not there and our development team is really focused on building software for WordPress, not hosting infrastructure, it was just too much. So then we started shopping around for another host.

We decided to go with WP Engine for the lifterlms.com website and all of our subdomain. We stayed with WP Engine for a long time, and it was great. Like I said, the way they do staging sites and, you know, some of the innovation that went into just making WordPress easier to work with at the hosting layer, while also having quality support, our time with WP Engine was great At the time, WP Engine was really innovating.

They even started doing some hosted solutions. So they had a LifterLMS hosted solution for course creators who sign up for WP Engine, and they could click a button and have an LMS ready to go. That was cool. WP Engine ended up discontinuing that, unfortunately, and we started having problems with WP Engine in terms of sometimes, like the images on our site would start disappearing for no reason, and we couldn’t figure it out.

It’s something called a CDN or a content delivery network. Was just having problems and we would work with it, then it would get resolved, then the problem would come back, and so on. So we started looking around again for another web host At that time we decided to go with Pagely.

So after talking to Matt Medeiros, who’s known in the WordPress community, he worked in sales at Pagely. He’s also a friend. He’s also a LifterLMS course creator. And we had gone to the Pagely conference called Pressnomics at least one or a couple times at that point. And, we switched, we made the move to Pagely, which was awesome.

We ended up staying approximately eight years with Pagely. About halfway through that journey, Pagely was actually acquired by GoDaddy, and we decided just to stay. A lot of the team was there, the service continued, the tech support tickets got answered quickly, and so on. And then the, the– whether it was the weekend or a weird time, no matter what, like, when you send a support ticket to Pagely, they’re on it.

They’re on it quickly. They have a lot of great services in terms of just, protecting you from a security standpoint and that kind of thing, and it was great. We had a really great run with Pagely. Towards the end of our time with Pagely, which as of this recording was somewhat recently in the past several months, we noticed we’d like our website to be a little faster, not just on the front end, but when we’re doing things in the back end of WordPress and so on, on the a- admin pages.

So we started shopping around and looking around again and ultimately we looked at a lot of different things, and we decided to go with Rocket.net. So again, hosting is, for us, not just a commodity. It’s an important part of our infrastructure. LifterLMS throughout this time is growing. We’re getting more traffic, more demand.

Our websites are getting heavier. We have more customers, more users, more people filling out forms, signing up for things. We’re powering our own LifterLMS academy, which has tons and tons of people on it every day. The dynamic content that our websites are serving, whether it’s a WooCommerce store or it’s a learning management system powered by LifterLMS, it’s just getting heavier and heavier, and we needed a more performant hosting experience So we signed up with Rocket, not right away.

We started doing some tests and and then we– Their, rocket.net recommended some simulated traffic tools and things that we could really put it through the wringer, was a copy of our site with simulated traffic. And what we found is it was at least twice as fast as what we were on before, which we were happy with.

Of course, you never know until your live website is on there. But we did that. The Cloudflare enterprise tier that’s included with their package was working well. So we decided to stay with that, and we’ve been on rocket.net for a while. So it was just– And it was going good. It was like, oh my gosh, this is a lot faster.

Everybody on the team could see it. In web hosting, the amount of time it takes for a page to load can have a dramatic impact on your conversion rate. So you want things like your homepage, your pricing page, your checkout experience to be super fast, and we noticed that with rocket.net And again, we’re human beings duct taping the internet together to make our online businesses work.

And I had met some of the Rocket.net team like Ben Ga- Ga- Gabler, I believe his last name is, the founder. Chad, who was on his team, we’d met at many WordPress events, and I just had a good feeling about the company. The thing I like the most about Rocket, besides the huge speed increase, is the support.

Now, we had really good support at Pagely, and I liked it. It was awesome. They’re always good. They always– You know, you had that feeling when you’re talking to ’em that they know where you’re at in terms of experience. So like developers got involved immediately in tickets and things like that at Pagely, which was awesome.

At Rocket, they took it to the next level. They basically understand their customer. Remember I was talking about a customer-centric business, and one of the things all of us WordPress companies use is Slack, the instant messaging and team communication tool. So Rocket immediately invited us to a shared Slack channel, and I watched our lead developer, Brian Hogg running tests and working through migration issues, setup issues, configuration issues, and the Rocket.net team, again, not just one person, that was the lesson from Amazon Web Services and having a cis admin, was on it.

They’re– were working things out with the migration, optimizing configurations, running tests, getting us where we wanna be in terms of automated updates for some things, but not other things, for some sites, not other sites, and all of that. And it’s just a super smooth experience ’cause we’re not just buying hosting infrastructure and, paying for speed at scale.

We want high quality human support that’s really good. And we’ve been around the block a bit, so our demands and our expectations, I should say, are high. And Rocket so far has delivered on all of that So that enterprise support in a Slack channel, again, we’re on the Rocket.net Enterprise plan, so that’s where we get those high levels of support and speed and resources and all that.

But it’s been good. It’s not like a ticket queue for support. It’s like a human relationship and a team that’s there ready to roll and has your back. So that’s Rocket.net, where we are today. And I should also mention, we still do s-self-host a lot. We have a lot of properties on DigitalOcean, as an example, which these are custom infrastructure, internal resources for us.

For example, I’ll highlight two things we put on DigitalOcean. One is our sandbox sites. So you may have heard of the famous LifterLMS dollar demo, and what that is anybody can come to LifterLMS.com, click on the demo link. We have different types of demos, but one of those demos is a sandbox demo, which means anybody for a dollar can buy a website for 30 days that has LifterLMS with all of our software installed from our Infinity Bundle plan, which is our, all of our add-ons, core, everything, and it also has demo content.

And we actually have three different demo sites that people can buy. One’s more for an expert business somebody who’s teaching what they know, making money with what they know. The other one is more of a school setup, and then the other one is more for a business internal training setup, where a business is training their employees or franchisees, like an internal LMS.

So anyways, that sandbox environment lives on DigitalOcean. We also use that sandbox environment for testing our own software. When we’re creating marketing content, like many of the videos or tutorials that you’ve seen, our team is using a copy of one of our templated demo sites, and we spin that up in our sandbox for tutorial content.

Or if we have a partner that’s integrating with LifterLMS, and they’re testing their integration, we’ll give them a free sandbox environment where they can test their integration and so on. So that’s like a purpose-built our own just kind of infrastructure, hosting infrastructure on top of DigitalOcean that we use The other thing we have on DigitalOcean is a server instance for our AI agent.

The primary agent is called Maurice. Maurice is named after the St- Steve Miller Band song called “The Joker.” You know where it says — I’m not gonna sing because I’m not a great singer, but there’s a line in there called, “Some people call me Maurice.” Maurice, the space cowboy, that is, our brand character for our AI agent.

Maurice is super powerful. I should do a whole episode about what Maurice does. It’s been a huge unlock for our team. And Maurice is, for example, is available locally in my instance of VS Code. Maurice is available to our team in Slack. Maurice is available in the cloud on DigitalOcean, and so on. We have lots of plans and ideas happening there in terms of leveraging agents who have extreme context to help us all do our work that we do at LifterLMS, and so on.

So I’ll do a, a separate episode about that. This episode is about hosting, but again, our AI agent, that’s not really meant for managed WordPress hosting. That is a purpose-built infrastructure that we do on DigitalOcean So the last piece to mention is the hosting offer that we’re developing at LifterLMS.

So since version one of LifterLMS, our stance has not changed in that we are the most comprehensive all-in-one solution for education entrepreneurs online, while also leveraging the benefits and the ecosystem of WordPress. So what do I mean by all-in-one? So LifterLMS made a splash when it launched in 2014 and combined several things together.

The four primary things it combined together are a learning management system, that’s a given, so that’s things like creating courses, projects, progress tracking, student accounts reporting management tools for managing learners, and grading and things like that. So that’s the LMS piece. But we also added the e-commerce piece.

So from day one, LifterLMS had its own e-commerce system with Stripe, PayPal. We also have an optional integration with WooCommerce. We also integrate with Authorize.net. So that’s the e-commerce piece. Then there’s membership. So a lot of people were patching together membership plugins, e-commerce plugins, LMS plugins to make it work.

From day one, we said none of that. We will integrate with all those other tools, but our user just wants to be able to do what they can do with one tool. So we included memberships, so content protection protecting content outside of courses, bundling courses together, selling access via memberships.

All that has been built inside LifterLMS from day one. And the fourth piece was the engagement piece And by engagement, things like certifications, achievement badges, behavior-based emails that are dynamic, that can be triggered based on behavior in the LMS. All of this engagement stuff we built directly into LifterLMS itself.

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So that’s what I mean by all-in-one. But just to continue on that story that has been going for 12 years, a lot of people ask us “Hey, where should we host our site?” We’re known for our support. See, at LifterLMS, we don’t treat support as a cost center. We treat it as a feature of the product. So you’re gonna get high-quality human support and it’s really good.

And we do things that nobody else does, like live calls with our top users. If you have the Universe bundle or the Infinity bundle or a lifetime license, you can come on live weekly Zoom calls and get help. We call that office hours. We also do live calls and live streams for all our customers, all our free users, and all our prospects that people can attend.

So that is another piece where we go above and beyond and provide exceptional support. But besides that, people constantly ask us for hosting recommendations, and that’s why we put together the LifterLMS recommended resources page, which at the top has the hosting recommendations, which I’ll talk about in a little bit.

But people have been asking us for a long time to do hosting ourselves and deliver that value. And the cool thing about the hosting industry is it has evolved a lot. If you look at companies like Cloudflare, DigitalOcean, all the managed WordPress hosts and the things they do to help agencies and other types of users deliver hosting, it’s really interesting.

It’s never been easier. I think back to the beginning when I’m messing around with Bluehost and Softaculous or whatever it was called, and I was trying to understand this landing page on the WordPress website called the famous five-minute install. We’ve come a long way, and all those things are great, and it’s awesome how technology Continues to evolve and be more user-friendly.

We’re doing so much, like I mentioned, our AI agents LifterLMS MCP already exists, so the AI agents, you can just chat with your website and do things in WordPress, in LifterLMS, and the other plugins you’re using. The LifterLMS MCP is phenomenal. I just am doing testing right now on 100 new endpoints for the API and the MCP for LifterLMS, which we’ll cover in another episode.

Not just across LifterLMS core, but our add-ons so that, LifterLMS is going agentic, which is really interesting and fascinating and fun and scary and exciting all at the same time. But anyways, on the hosting level, we’re put- putting together a hosting package for people who want the same high-quality support, the same kind of speed, and just a phenomenal WordPress hosting experience that just fades into the background.

And if you wanna teach online or do any kind of educational ad- adventure, whether that’s selling courses or memberships for money, or you’re a nonprofit training a community or a team, or you’re a big business and you’re doing internal training Or you’re doing continuing education as a business, we wanna make the hosting piece easy ’cause we see a lot of people struggle.

Unfortunately, a lot of our customer support is actually related to a business being on a hosting that is underpowered for what they need, or that is just not set up for complex sites like e-commerce and learning management systems, which require more resources. So we’re building that. Go to lifterlms.com/hosting.

Fill out the form there. We’ll be in touch with you if you’re interested in getting the same great service, speed, and quality products like you’ve come to know and love from LifterLMS. So go to lifterlms.com/hosting, check it out, fill out the form. And I also just wanna mention, hosting is a strange thing in that there’s probably 1,000 web hosts out there.

Correct me if I’m wrong. It could be more. It could be, like, 10,000. I don’t know. But the thing is you just need the web hosting that’s right for you. I would still recommend my very first host Bluehost. If you’re just getting started go start on Bluehost. They have really affordable plans.

Go start on GoDaddy, and so on. But over time, what we’ve done at LifterLMS, based on our experience and the experience Of our users, ’cause they tell us when they love a host. So if somebody’s happy where they are, we wanna know about it, and we’re gonna recommend that host. So I’m just gonna read off some other web hosts that we love that our users also recommend.

So one of those is TangibleXP, which has specialized LMS hosting, high traffic, and lots of concurrent user systems in place. It’s a super high-quality focused web host. Gabriel and the team at TangibleXP are awesome. Another one is called Levamo. They launched a couple years ago under the name RapidCloud.

These are the founders of BuddyBoss, who pivoted into hosting after they sold BuddyBoss, and they had– they saw the same thing I see. So building an online community with lots of dynamic content. Their users had challenges, and their support queue was full of not necessarily BuddyBoss-related issues, but hosting issues.

So they wanted to solve that in their next act, and they built Levamo for tools like LifterLMS, BuddyBoss, and WooCommerce. So check them out. Another high-quality host is Convesio, which has auto-scaling for high-traffic LMS sites I was talking to a customer once who was, like, in our suppor- support queue.

It got escalated up to me. “Hey, this guy’s not happy, super successful. He’s been around for a while, and he’s just having trouble.” And I looked at it and I’m like, I’m looking at the ticket history and everything. I’m like, “This gu- this person is on the wrong host.” So I, I, He had already been sent to our recommended resources page, and he was, like, at its w- at his wits’ end of “Dude, I’m gonna have to stop using LifterLMS.”

I’m like, “You’re not having challenges with LifterLMS. You have hosting challenges.” And I did something I normally don’t do, which is I made a specific recommendation and from our hosting recommended resources, ’cause he had already checked it out and he was just feeling lost. And I was like, “Look, I know Tom, the founder of Convesio.

Would you like me to make an introduction?” And this is what’s wild. I, He’s like, “Yes.” And so I made an email introduction to Tom at Convesio, and I went to sleep. The next morning, I woke up, and Tom had already had a call with this frustrated LifterLMS customer who was on hosting that wasn’t a, a good fit.

They had already migrated the site over. Things were working. The client was super happy. Everybody’s happy, and that person is still a awesome LifterLMS user and is super happy on Convesio The next one is Presidium, which is a high-quality host out of Greece, I believe is where they’re located. I’ve met many of their crew at a WordCamp Europe in Athens.

Great company. They’re at that level like Convesio and Levamo and stuff. They’re awesome, so check them out. There’s also a niche host called MemberHost, which h- is carved out a niche in the membership site and LMS niche. The team over there is awesome. They’re super helpful.

They have a lot of high-traffic sites with a lot of demands for concurrent users and dynamic pages and all that stuff. Another one is WP Tonic, which is a great managed LMS host. It’s like a website as a service as well. They have agency options. One of the cool things they do is they bundle in plugin licenses.

So when you sign up with WP Tonic, you get access to things like LifterLMS and all the add-ons. You get access to Fluent CRM, WP Fusion all kinds of kit that an LMS site creator needs. It’s included in the hosting plan. They’re– So that’s a, a great take. Cloudways is another solid managed WordPress host you can check out.

InstaWP has some cool one-click LifterLMS setup and w-

Pretty, pretty neat model for just making it easy to get started while also having high-quality hosting. I also wanna give a hat tip to Pressable for WordPress professionals So check those guys out. GridPane, Patrick and the team over at GridPane is awesome, and they’re more for agencies and people with lots of sites and stuff.

GridPane is super cool, super high quality. Kinsta is another great one. Kinsta’s, in that managed WordPress tier. We have a lot of happy LifterLMS users on Kinsta. Roger and the team over there are awesome. And I also just wanna highlight Hostinger. So Hostinger has some of the most affordable hosting available online in the WordPress space.

And I know a lot of people who are validating, just getting started, wanna keep the cost at a absolute minimum. Hostinger has some really affordable plans. LifterLMS works on there, so go check them out. I also wanna mention our good friends Jason and Kim Coleman over at Paid Memberships Pro. If you’re using Paid Memberships Pro, they have their own hosting as well, which is awesome.

I’ve watched them build that. I’ve watched their customers succeed with that, and that’s incredible ’cause they’re, like, super focused, like Lifter is, on building a solut- a hosting solution that is absolutely 100% perfect for membership sites. We’re doing it for LMS, which also includes membership sites over at Lifter.

So go check out Paid Memberships Pro hosting And I’m sure I missed somebody, by the way. And I’ve been around, I’ve worked with a lot of web hosts. All of them, do care about their customers, but the challenge that happens is like the WordPress theme industry. One of the things I love about our theme, Sky Pilot, the only modern WordPress LMS theme with exclusive focus on LMS, is the focus.

For example, I also love themes like Astra and Kadence, but these are multipurpose themes. They’re designed to work with many different integrations and different use cases, e-commerce sites, brochure sites, massage therapists, restaurants. They’re multipurpose, which is cool. But in the hosting industry, that’s what happens, is a hosting company wants to get as many sites as possible, whereas the hosting we’re building at LifterLMS is all about we’re not trying to get as many sites as possible.

We’re just trying to help our core customer be successful, remove pain points, help them scale, help increase their conversions, make sure they have fast websites, and make sure that the hosting is 100% with blinders on, exclusively focused on the needs of the LMS creator. And that’s the kind of thing that a general web host just can’t do because they have fractured focus So that’s my story.

That’s a journey through hosting WordPress many years. Like our– I’ve shared our personal business story at LifterLMS, and how we’ve been through kinda six different chapters of hosting, and now we’re building our own. So I hope that’s helpful. I would love to hear from you, your experience with hosting, the hosting you love.

Again, our mission at LifterLMS is to be an all-in-one solution for learning management system and the LMS entrepreneur, but we still appreciate value and put effort into our community. So there’s not just one good web host. For example, we integrate with WooCommerce even though we have our own e-commerce system.

We recommend achievement badge solutions and gamification solutions even though we have our own. So that’s the beauty of WordPress is you have all these tools that you can kinda integrate together and it just depends on what’s best for you. So it’s kinda two games we’re playing here. One is to be an all-in-one solution while also being a stand-up member in the community that does integrations really well and encouraging those partnerships and that, that value that exists within the WordPress community ’cause the power of WordPress is not just the software.

The software is awesome. We love it, but the real value in WordPress is the community. It’s, tens of thousands u- or it might even be hundreds of thousands of entrepreneurs that are all working around same platform. You can’t do that at a single company. Like I mentioned Leadpages at the beginning.

They’re that’s just one company. There is no Leadpages ecosystem like what we have in WordPress. So that’s my journey with hosting. I hope you found this helpful. I’d love to hear your comments, feedbacks, hear your experience with hosting and check out LifterLMS hosting. Keep an eye on it. That’s at lifterlms.com/hosting.

And that’s a wrap for this episode of LMScast. Did you enjoy that episode? Tell your friends and be sure to subscribe so you don’t miss the next episode. And I’ve got a gift for you over at lifterlms.com/gift. Go to lifterlms.com/gift. Keep learning, keep taking action, and I’ll see you in the next episode.