How to Get Coaching Clients Online with Daniel Levis

Episode
403
Posted in

Listen to This Episode

In this LMScast episode, Daniel Levis shares his experiences about building and growing a successful online business and online coaching. He also discussed about the importance on having a clear vision, a solid strategy, and a strong team.

Daniel Levis, founder of The Science of Client Getting, emphasizes the importance of developing systems to build automated client getting and client serving systems that allow businesses to grow and scale. He is a business expert who helps coaches, consultants, advisors, and many people to grow their business.

Daniel Levis Online Coaching

According to Daniel, one should try to do something in company as rarely as feasible. And get compensated for that job as many times as you can. He emphasizes the value of systems that are repeatable, scalable, and have power.

He said that almost every field has information that clients need to know that will benefit them. And that information can be used to craft a standardized. And advertisable offer that can position you as an authoritative expert.

Here’s Where To Go Next…

Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website.

Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS.

Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014.

And be sure to subscribe to get new podcast episodes delivered to your inbox every week.

WordPress LMS Buyer's Guide Download Cover Images

Episode Transcript

Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badgett. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show. Hello, and welcome back to another episode of L m s Cast. I’m joined by a special guest. His name is Daniel Leviis. He’s from daniel leviis.com. Go to daniel leviis.com/lifter. We’ve got something for you over there. Welcome to the podcast, Daniel.

Daniel Levis: Well, thanks for having me. Glad to be here.

Chris Badgett: We’re gonna get into one of my favorite subjects, which is marketing and sales and automation. And what underlies a lot of that, which is words and copywriting and messaging. Your website is the science of client getting, you’ve been added a while. Why didn’t you call it the art of client Getting

Daniel Levis: Well science versus art. Science is something you do once and art is something you do over and over and over again. What what we do at the science of client gettings, we help coaches and consultants and advisors, agencies, service pros, solution providers to build automated client getting and also client serving systems that empower you to grow and scale your business. And that’s what business is about. Business is about doing, doing something as few times as possible and getting paid as many times as possible for that work. And those systems. Go ahead.

Chris Badgett: So it’s more about building a machine than making a masterpiece.

Daniel Levis: Exactly. yeah. Very practical. Systems. Systems offer systems like what is the thing that you are exchanging money for? How to deliver your expertise in a way that’s highly leveraged and profitable, and that’s not contingent on you being essential to the business lead generation systems that are scalable and that do not depend on the artist on manual prospecting. In other words, traffic systems that fuel profitable growth, conversion systems that leverage a real-time sales conversation at the last mile and follow up systems that maximize r ROI and long-term client value. It’s all about systems and repeatability.

Chris Badgett: Let’s start with the offer. I feel like in the, this industry, and I see it a lot as a software provider in the space, a lot of the folks that fail the, the offer’s not there. It’s not it’s not solid, it’s not well communicated. Maybe it hasn’t even been defined. I’ve never really heard the word system put with offer, like the offers kind of like this little kind of core nugget of value. But what do you mean by offer systems and how do we really make sure we have a rock solid offer?

Daniel Levis: So just to give you a little backstory science of Klein is all about selling intangibles. It’s all about things like coaching, consulting, advisory, agency services, solutions and so on. And the problem for many of the folks in this, in those buckets is they’re kind of stuck on this feaster famine rollercoaster. You know, they, they make a bunch of cold calls and cold emails and social media outreach, and they bag a few clients who keep them so busy that they no longer have time for prospecting. And then pretty soon the work is done and they don’t have enough clients.

And it’s back to the prospecting again. And this happens over and over and over again. And, and what you gotta realize is that that is not a business that is a hustle. It’s a hamster wheel. You can never get off and you can never grow because all you’re really doing is trading hours for dollars.That is your offer, right? And, and that means that growth is painfully slow and brutally difficult because the only way you can grow is by hiring and training and trusting an army of employees. And you can’t advertise, you know, I intangible sellers are notorious for asking the clients, so what do you need?

And the client says, jump and the coach or the consultant or the advisor or the service provider says, how high? Well, you can’t advertise that kind of an offer. It’s not really an offer. It’s not defined. And if your offer isn’t defined, how do you advertise it? If you don’t know what a client is actually worth to you before you get one? How do you know how much you can afford to spend to acquire a client you don’t know? And so we help you to craft an offer that is standardized and therefore advertisable,

Chris Badgett: Can you throw us an example?

Daniel Levis: Well, it’s always delivered via an L m s A learning management system such as LifterLMS, which is one of the best because the money is is not in the doing. The money is in the knowing. The most highly leveraged offer is a combination of tool sets and information and some manner of limited access to you or your team for additional help were needed because it allows you to earn passive leveraged income.

And that frees you from this hamster wheel feaster famine, the dollars for hours trap, right? When you have an offer like that in place now you decide how much service work you take on and what kind of clients you accept. And that means you can entire you can automate that entire process, which allows you to earn revenue 24 7. It allows you to acquire clients from anywhere in the world.

And even more importantly, an offer like that positions you as an authoritative expert, not just to potential clients, but also to the media and to other centers of influence, people who can help you gain even more exposure and new clients for your business. So what might a, an offer like that look like? Where do you begin? Well, in almost every field, doesn’t matter what you’re doing, there are things that your clients consumers need to know that will benefit them, right? And that information that might have to do with making a good decision about who to hire to do a given job, it might be information on how to work effectively with that person, company or organization.

It might be information that allows you to allows them rather to do the job or part of the job themselves. It might even be information that they need in order to properly execute and utilize the work that you do for them. So to give you an example, let’s say you’re a graphic artist and you help businesses to look good on the web and in print. So you create a program that educates clients on the importance of graphic design, what works to increase sales and brand recognition and what doesn’t, how to hire a graphic designer, how to work with a designer, how to leverage design, even how to create graphic designs in-house.

And the consumers of such programs are exactly the kind of people who will hire and refer you to others who require design services or to bring you in as a consultant. They consume your program, they benefit from the advice that you provide, and they are sold on hiring you if they ever need a graphic designer. And since you’re making money on that process, you dole out that higher level of access in the way and form that you see fit. You charge as much as you like, and you do as much or as little of it as you, like. A good part of your income happens systematically, scientifically, and automatically with minimal personal involvement on your part. And that automation serves up big fat backend engagements if you want them.

Chris Badgett: That’s awesome. And just to clarify, you, you said part of a strong offer could include tools, information, and access. So it’s not always all about like automating yourself away. It’s, you know, the piece that you are there for is like super high leverage, super high value. I mean, is that, I just kind of want to ask your opinion on that, or in your experience in an offer that is more higher priced, usually there is some kind of access in there, right? it’s not just an info product that’s a collection of videos, like, right? What, what are you saying as part of like a winning offer stack? You kind of just described it, but is there anything else you would put in there for somebody who’s trying to come up with that winning offer?

Daniel Levis: Basically, the way we typically engineer it is you would have, like, think of the typical info product. It maxes out at, at $1,997, right? Like

Chris Badgett: Yeah.

Daniel Levis: So it would be that, yeah. But then it would have maybe like a, a monthly group session where you would, you would provide hot seats to people who had made the investment. It might have some access to you or or somebody on your staff via email or via some sort of you know, electronic messaging integration into the l m s. It might have a tool set. So we have the graphic designer so that you can think of there, there would be like three or four different types of graphic design tools, whether they be in, you know, how to best hire a graphic designer or how to best conceptualized graphic design, et cetera. And there, there might be might be open office hours, perhaps.

All of those things go together to create value in excess of 1000 $197. Typically, you’re looking at, you know, at a bare minimum, 3000 maybe as high as 25,000 for something like that. It’s essentially that same $1,997 course, except there’s a backstop and you are the backstop or your staff is the backstop. So the better you can engineer that curriculum or that set of instruction or knowledge transfer, the less you’re going, the less busy you’re going to be as the backstop. Does that make sense?

Chris Badgett: That totally makes sense. How about the system for feeding that, for lead generation, for feeding that offer? And I’ll just say like, there’s a kind of a couple different characters out there that I’m aware of. Some are like just pure content marketing, everything, you know, videos, podcasts, blogs, whatever, guest posts. And then there’s this on the other end of the spectrum is like the fully automated advertising person, you know, and I’ve seen both those work or not. And I know there’s a spectrum and a lot of other ways to do it, but how do we systematize client getting

Daniel Levis: Well, the, the, the ultimate way to systematize is to, to, to build a funnel around a lead generation magnet that’s capable of, of turning a dollar’s worth of advertising into 3, 4, 5, or even $10 or more in revenue from your program. So I’m a big believer in advertising. If you can’t advertise, you really don’t have a business. That’s kind of the definition of a real business or a scalable business, if you will. There’s only so many hours in the day for, for creating content, and it’s very time consuming and definitely worthwhile.

It’s all good and everything, but it’s not scalable. The fact that you’re, you’re not, the fact that you’re largely not physically present in time or space actually increases your credibility and the amount that you can charge for those higher touch services. And now you can advertise because you have a standardized widget with a fixed price. You know exactly what a client is worth because you, before you get that client, so you know how much you can afford to spend to a acquire that client. So why wouldn’t you advertise?

Chris Badgett: That makes sense. What why do you think so many coaches and consultants fail at advertising? I know that’s a broad question, but like, what are some common, you know, failure causes?

Daniel Levis: Well, it’s, it’s impossible to advertise a, a traditional sort of consulting coaching, service provision offer, right? And so you see, you see people advertising that kind of thing. It’s kind of like the Farmer’s Almanac, you know, we do this and we do that and we do the other thing. But if you don’t know exactly what it is before you sell it, you really have no business advertising that because you lose your shirt no matter what. You just don’t have a, you don’t have a model. The other reason people fail at advertising, and a lot of people fail at advertising, there’s no question about it, is they don’t have a lead generation magnet.

Chris Badgett: Yeah. What’s a, what makes a good one? Like for, I mean, it’s one thing to have like, oh, check out my ebook or whatever, but what makes a really strong lead magnet that’s gonna perform in an advertising based funnel?

Daniel Levis: Well, the, the biggest mistake that people make with lead generation magnets is they really don’t understand what, what a lead generation magnet is and what it is supposed to do. They look at it as, okay, this is bait. This is gonna get people to sign up and they’ll be on my email list. Well, that’s not the proper definition of a lead generation magnet. A lead generation magnet if it’s going to make advertising work, has to be, it has to be bait. People have to want it and give you their email address in exchange for it.

But it has to be super effective at taking that lead and turning it into a call. And so most of the lead generation magnets that you see being advertised. You don’t see them advertised for very long because they’re ineffective in that sense.

Chris Badgett: They’re not driving sales. They might build the email list a little, but they’re not driving sales

Daniel Levis: Exactly, exactly. And nowadays, it is really difficult to make a P D F E-book. You call it an e-book, to make an e-book powerful enough to create a positive r o ROI on advertising. It’s is just too much noise. It, it’s probably the best bait people will give you their email address for a P D F. And why do they do that? Because, because they’re looking for instant gratification, right? Versus a webinar, which is another type of lead generation magnet.

You have less people wanting it, less people requesting it, your cost per subscriber will be higher. But probably more effective in terms of putting people on a sales call. What’s even more effective than a webinar is a video. And again, your cost per subscriber is gonna be quite high, but your cost per real lead, someone who wants to talk to you is gonna be much lower, and your cost per sale is, is gonna be even lower again. And the way we use,

Chris Badgett: What would that video be if we were doing the web designer example? Like what’s a, what could a, could a video lead magnet be?

Daniel Levis: Well, the, the best video lead magnets are interactive videos. Like if, when you go to the link that we’ll give you at the end of the, I think you already gave the link, Daniel levs.com/lifter, you’ll see an example of the kind of video that works best for lead generation. And it’s, it’s a video that asks questions. It’s not a technology called video Ask actually is the name of it. And what it does, the first little segment of the video is only about 30, 40 seconds. And it, it presents a benefit and then asks a question.

So if you’re a graphic artist and you’re doing design work, maybe you would, your first question would be, so what kind of design work do you need? Do you need xDesign work? Or do you need y design work? And so they answer the question, and then the next segment of video, which might be two or three minutes, would talk about X type of graphic design versus y type of graphic design, depending on how they answer the first question.

And then it would move into another question and that question gets answered. And then on the fourth level of the, of the branching, you start telling them a story about one of your clients, a case study about how they had this graphic design problem and they suffered because of it, and then they found the solution, which is the solution you provided for them, and you them through how life is, is awesome as a result of having that solution. And that is the, the, that sets them up to become a lead.

And then once they answer the next question is, tell me more. And then you talk about the value that they can get from hopping on a consultation or a discovery call or some sort of, of sales conversation. And so that’s an L G M, but you can see that its purpose is far beyond getting somebody’s email address or giving them some, some type of problem solving information, which it does all those things. But its main mission in life is to create a booking on your calendar.

Chris Badgett: I like it. So the, the lead magnet itself connects to the sales conversion event or whatever. Like, there’s no gap. It’s not like, Hey, you’re now on the email list, you’re gonna get follow up one and then a day later follow up two then a day, and then four days later you get at invited to the, to the call. It’s just more direct, but which if you direct it just makes sense that it’s really well thought out funnel and everything.

Connect A connects to b, b connects to C not that you wouldn’t nurture the email list that didn’t buy or whatever, but that’s really interesting. As we kind of, as we kind of roll into the sales conversation or sales conversion event at what point does it make sense to do sales calls in your opinion, versus just sending somebody to a sales page with an offer on it?

Daniel Levis: Well I would say if $3,000 is kind of the, the line between one and the other,

Chris Badgett: Yeah.

Daniel Levis: Anything above $3,000, you know, the, the conversion rate is gonna be pretty low.

Chris Badgett: Nobody pays 10 grand without talking to somebody. It probably is what you mean.

Daniel Levis: Yeah. Nobody pays 10 grand and you’re probably, you’re probably better off even at three grand talking to somebody.

Chris Badgett: Yeah. Tell us about the systems for that conversation and like how people think about it. Especially somebody who has no training in sales, like, what are the main jobs to be done on this call? What, and they’re scared of sounding like a salesperson.

Daniel Levis: Yeah. Yeah. That’s a great question. There, there’s basically like a six step process. The first step is we call it discovery. And that is like, you know, so why do you need to be able to do this? Why do you need to, why do you wanna get from here to there? And you’re typ you’re typically looking for some kind of personal motivation in that regard. So that’s the first step. Second step, we, you, you would diagnose the problem. So you, you’re having graphic design issues you know, what, what are they? And they tell you what they are and say, well, so does that mean that this other bad thing is happening? Oh, and what, what would happen if you were to tweak it like this in this way? How would that improve your business? That’s diagnosis and then prescription, right?

So you would, you would then tell ’em about the solution. So this is how we solve this problem and this is what it means, et cetera, et cetera. The, from there, you, you want to tell them why your solution is different, why it’s better, why it will work when nothing else that you’ve tried before has. And then you move into what we call the the challenge. The challenge is like, so, you know, we know how to solve your problem, but you know, you gotta have this and you gotta have that, and you gotta be this and you gotta be that.

Are you, do you have these things in place? And then the, the final step, well, the second, second last step would be actually presenting your offer. Like, this is what it is, kind of like you would see in a, in a sales letter, but just bullet points. And then you ask for the, for the business and then answer any questions. So those six steps, discovery, diagnosis, prescription challenge, present, enroll,

Chris Badgett: You are a man of systems. Daniel, thank you for being so generous in sharing the, those with us today. That’s awesome. As, as we get into the somebody becoming a client. You mentioned client kind of onboarding systems or, or offer delivery systems or whatever. One time I joined a coaching program. I ended up staying in it for two years, and it was multiple tens of thousands of dollars a year. And it was really good, but I was intimidated and scared. Because the, the sales system and the marketing was so dialed and fast and smooth.

I was like, once I get over this paywall I sure hope there’s just as much system as systems and value on the other side. And there, actually, there were, and it was awesome, and it was a really good program I was in for a long time. But how do we think about systemizing the, the offer delivery? Yeah. Like what, what can we do there so that there’s so much overwhelm in our industry when we finally got a sale, a lot of people drop the ball. Okay. Okay. So how do we make sure our, our intangible product is world class?

Daniel Levis: Yeah. Well, I mean, it’s not gonna be world class the first time you <laugh> you, you do it. But the secret is to is to iterate, right? So as people are going through it, you’re gonna see that they get confused in certain places. You’re gonna see that they get stuck in certain places. And so you manually go and you help them through those rough spots. And then you, you pave the road after, after you’ve seen people falling into this rut and that rut, and you basically go back and you redo the content, whether it be a, a, a tool or a checklist or a video or whatever it happens to be.

You go back and you redo it so that people don’t get confused in that spot. And then when you do that, you have less manual handholding less. And, and that’s another thing that people complain about, right? They buy these super expensive things and then they don’t get the support that they were promised. Well, make sure you give the support, make sure that when they, you know, they come to the monthly coaching call that, you know, they don’t have to wait for like three hours before it’s their turn, that kind of thing. Just, just be a, just be a good shit, you know?

Chris Badgett: That’s awesome. I think part of it too, just listen to your talk and how everything, you know, the leg bones connected to the hip bone and stuff. I see a lot of coaches and creators just be like, well, once they’re inside, I’m just gonna be constantly making all this new stuff. But that’s not really a system. That’s, that’s you being an artist, right? So if they have a problem, how do you get ’em from A to B? And then as you do that over and over again, keep tweaking the path so it’s easier, better, and better and less friction. So dangerous. I think that like infinite content creation thing.

Daniel Levis: Yeah, yeah, yeah, yeah. It’s not, it’s not a matter of you coming up with new stuff. It’s a matter of, of iterating and making the stuff that’s there better. You know, there’s, there’s a, a funnel is, is a funnel. It’s principle based. However, we no longer use webinars, like automated webinars as the lead generation magnet. Why? Because these branch videos that ask questions and basically talk to people are more effective. We know that because we’ve tested it. We used automated webinars for many years. We know what they’re capable of. When they first came out, they were awesome because it was, oh, what’s this? This is new. Well, they’re not new anymore.

Everybody’s been on like a dozen automated webinars, and now it’s like, you know, yawn. I don’t want to go there anymore. And so we, we iterate, instead of using an automated webinar. We use a video, ask video, and there’ll come a time when people will be tired of video, ask videos, and they won’t respond to them either. They’ll come a time when, when all of the benefits of using that particular way of, of doing something it’s not the best way anymore. And so that’s what we go into the, into the l m s, and that’s where we innovate, but we’re really not adding anything new. We’re just making things better, if you will.

Chris Badgett: I love that. Now, I haven’t seen the vi video ask thing, I’m gonna dig into that, but I often think of, think of creating I leverage a lot of video, but it’s like you’re automating a salesperson or automating a customer success person if it’s like on the core side or post-purchase, and it’s, you can automate yourself quite a lot, but leave a little bit of the real human in the machine, and that’s where the, you know, the value really comes up.

Daniel Levis: Yeah. I mean, if you look at, you know, the success rate of like a course, a $1,997 course, the success rate is really, really low.

Chris Badgett: 10%. It’s been studied

Daniel Levis: Very low. Yeah. But if you add a coach to the mix and, and they really are, you know, they really care and they’re conscientious and they know their stuff and they’re not gonna, you know, they’re not a pretend coach, then the success rate goes way up. I don’t know what the, what the number is, but it’s definitely much higher than 10%.

Chris Badgett: Do you have any copywriting tips for the people? Because you’re, you’re like a direct marketer, right? Oh, I guess first could you explain that difference to people?

Daniel Levis: Yeah.

Chris Badgett: Direct versus brander, whatever.

Daniel Levis: Yeah. Di direct marketing is, you’re, you’re writing with a very specific purpose and your, your copy either succeeds or it or it fails. So what’s the purpose? Well, the purpose of an L G M is to get somebody to come to a sales call. So out of every a hundred people who request the L G m, we, we have a suc a success metric of, we know that five to 10 people who request a branched video ask five to 10 out of every a hundred will show up on a sales call.

That’s, that’s a successful metric. If that was like one or two, and the cost of advertising is X, well that’s, that’s a failure. So direct response is not interested in. In art, it’s more science where we measure, okay, well we spent a dollar on advertising today. We know that this month we got $5 back.

And the way you get $5 back is you have this copy that has a definite purpose. Did it succeed or didn’t it succeed? Same with an ad, right? You, you put an ad there, it’s not there to create brand recognition. It’s not there to to get somebody to remember you. Although all those things do happen, it’s there to get you to give your email address. Did it, did you give your email address or did you not give your email address? And then once they get to the well, it’s another step in between, right?

They’re, they, they click, they have to click on the ad, right? And then they come to the landing page and they have to be convinced to give you their email address. And so it is, it’s like a incremental, gradual commitment moving towards the sale. And so each one of those steps is measure relative to the, to the investment or the expenditure in acquiring that client. Whereas brand advertising, it’s kind of like, you know, I feel good about this brand. I remember the name of your company or your name, but it’s not directly tied to money in your pocket.

Chris Badgett: Love it. Is there anything you would say about the avatar conversation? Like, there’s a lot of, I see it a lot, a lot of people talking about it, you know, you need to have your ideal customer profile or your avatar. Maybe certain avatars are really hard to sell to, some are easier. I know it’s, there’s a lot of, it depends out there. But in the, in the context of creating offer systems and designing all this and creating measurable copy that has a job to be done at each stage, how important is the avatar issue? And how do, how do we really like zero in on on that person?

Daniel Levis: Yeah. Well, I mean, there’s gonna be a a subset of the market who is going to be someone who could buy something like what you have. Although certain, certain people within that subset are going to be better clients. You’re gonna enjoy working with them better. They’re gonna see eye to eye with you. And so you want to create copy that resonates with that type of person versus the other type of person who could be a buyer, but it is not gonna be as good a fit.

It’s not gonna be as happy, and you’re not gonna be as happy working with them. So the first step that we go through is we define, you know, what is that avatar, you know, psychographic elements, what are they interested in? What, how do they view the world? How do they look at their problem? Who, are they influenced by all of these questions?

As well as demographic considerations? How much money do they have? Or how much net worth do they have? What kind of age bracket are they in? All that stuff’s critical, critically important because that tells you how do you speak to this person because it’s really about empathy, right? How, how well do they feel you understand them. And that’s one of the benefits of the video ask, because you’re, you’re not kind of taking a shotgun approach where you’re talking more about the solution, you’re talking about, you’re also talking about the problem, right?

You can’t, you, you have to talk about the problem that they have, and you don’t want to talk about the problem that they might have. The more specific that you can talk to the problem and to who they are and the way they view the world. The more they’re gonna be inclined to hop on a call with you and invest in your solution. So avatar is, is very important.

Chris Badgett: And is that avatar’s primary problem, what we should focus that you could help solve what we focus the lead generation magnet on? And maybe our offer is like the complete solution and the lead magnet is a piece. Or how do we, or how do we look at the problem set?

Daniel Levis: Well, the, the way, the way I look at it is the questions are there to identify who the person is, like, not, not like their name necessarily, or that they will give you your name eventually. But the, what you wanna do is you want to figure out what, what their problem is why they’re looking for a solution, where they are on their journey to experiencing the problem and finding solutions to the problem.

And so, like, when you go to our video, ask at daniel levis.com/lifter, I, the first question I ask you is, so are, are you doing B2B or are you doing b2c? And so if you choose b2b, which I imagine quite a few of you will, the next thing that I talk about is all about business to business. Now imagine if I were to talk generally, or if I had to, if I were to give you some sort of talk that dealt with something that was obviously about B two C, what’s that gonna do to your level of interest?

Chris Badgett: It would wane.

Daniel Levis: It would wane, right? Yeah. And so the next question I ask you is, so how do you help your clients, your B2B clients? And so you answer that question while I help with this or help with that, or help with this other thing. And maybe one of the things is you. Maybe you’re involved with human resources, your HR type focus. Okay? So if the next video starts talking about finance or something like that, how interest are you gonna be? Again, your interest is gonna wane, but if the next thing I talk about is, oh, so you’re a people builder, so you, you help to, to develop employees, you help them to, to, to stay engaged and to be more productive and feel like they’re part of the team, et cetera.

So now I’m talking your language. And then the next question I’ll ask is actually at that, at that point. I’ll tell a story and it will be a story about another company, another one of our clients who, who works in the B2B space. And they help to build people within the organization that they’re being hired, their client. And so the whole point of this exercise is to tell a story that is essentially your story. Cuz that’s how people buy. They buy based on that’s how they learn. That’s how we learn. We learn by looking at other people who figured it out.

It’s much more convincing to see how somebody else figured something out than for me to tell you how to figure it out. Does that make sense?

Chris Badgett: Yeah, that does. That’s awesome. That’s it. Daniel Leviis, you can find him at daniel leviis.com/lifter. Any other final words for the people or any ways else to connect with you?

Daniel Levis: No, that’s it. Just go there and, and you’ll see real life examples of what I’ve been talking about. I talk about all of the things, all of those systems offer systems and we’ve focused on that quite a bit. Lead generation systems, you’re actually in the lead generating system. When you go to that, to that site, I guess you won’t see the traffic element, cuz that’s before it. This is actually a this is a traffic system that we’re on right now, right?

So you have advertising and then you have joint ventures, right? Where you hop on people’s podcasts and you do, you know, email swaps and things like that. That’s a traffic element a a traffic system. And then if you like what you see and you want to come to do a strategy call, you’ll see the six steps. One of, one of our consultants will walk you through those six, six steps. And of course you’ll see the follow up systems as well regardless of whether you respond or, or not.

Chris Badgett: Awesome. Well, that’s again, as Daniel Leviis, go to daniel leviis.com/lifter. Daniel, thanks so much for coming on the show today and sharing so much of your wisdom with us.

Daniel Levis: It’s been my pleasure, Chris. Thanks for having me.

Chris Badgett: And that’s a wrap for this episode of LMSCast. Did you enjoy that episode? Tell your friends and be sure to subscribe so you don’t miss the next episode. And I’ve got a gift for you [email protected] slash gift. Go to lifterlms.com/gift. Keep learning, keep taking action, and I’ll see you in the next episode.

Here’s Where To Go Next…

Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website.

Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS.

Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014.

And be sure to subscribe to get new podcast episodes delivered to your inbox every week.

WordPress LMS Buyer's Guide Download Cover Images

Know Your Value

Discover how much you can charge (no opt in required).

Stop Wasting Time Researching Tech

WordPress LMS Buyer's Guide Download Cover Images

Get FREE access to the official WordPress LMS Buyer’s Guide

Get the Best LMS Software Now

Get FREE instant access to the most powerful customizable LMS software

Create and Launch an Online Course with WordPress

Discover how to launch your online course website in 20 minutes.

WordPress LMS Growth Engine

5 secrets to create, launch, and scale your high value online training program website.

Try LifterLMS Before You Buy

Discover the world’s most powerful flexible learning management system (LMS) for WordPress.