Meet Serial Education Entrepreneur And Super Coach Ziv Raviv

Ziv Raviv explained how he started his business ten years ago with a podcast, which paved the way for him to pursue coaching and online courses. After learning about LifterLMS, he expanded into creating over 300 courses in a variety of micro-niches, such as balloon art, the floral industry, children’s entertainers, relationships (Generous Marriage), and copywriting (Daily Cookie).

Additionally, he described how his earnings increased from $20k in his first year to $88k in his second, then to $277k, $377k, $430k (when he plateaued for a few years), $475k, and now to at least $540k in 2025. He eventually came to the realization that, although “niching sideways” into several businesses was effective, his greatest innovations came from discovering his area of expertise, which was instructing others.

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Episode Transcript

Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of lifter LMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show.

Hello and welcome back to another episode of LMS Cast. I’m joined by a friend and one of my favorite people in the lifter LMS community. His name is Ziv Ravi. You can find [email protected] and also K media.co. And we’re gonna get into some really cool stuff you haven’t heard before today, a concept called Super Coaching.

Ziv and I were just chatting about it and I’m blown away and fascinated. Ziv is also a master of micro nicheing, and good niching is a big challenge with so many education entrepreneurs, or just entrepreneurs in general. And Ziv is a master at it, but we’re gonna get into all that. But first, welcome back on the show, Ziv.

Ziv Raviv: Hello, Chris. It’s such a, an amazing pleasure to connect here and to share this journey of of online business and educational businesses and being a, like an entrepreneur in this space. With you again, like this is the third time I’m here. I’m excited to share some new concept with the listeners.

I hope this will bring a lot of value to everyone. 

Chris Badgett: Before we get going, Ziv also has a podcast called Beyond Six Figures. So check that out. Add that to your next, listen after this one, let’s let’s just start high level Ziv. If somebody doesn’t know you you’ve done a lot of things and you’re, you’ve, you’re really focused on super coaching now and having a unified vision.

But what niches have you been in? What kinds of entrepreneurial activities have you done over, say, the past 10 years? 

Ziv Raviv: It’s actually 10 years since I launched my first podcast, and that podcast turned me into a cost creator and into into a coach. I remember my first course that I launched was actually with a Google Doc and a few unlisted videos on YouTube.

Later on I found Lifter, LMS and started to create multiple online courses. So I, I remember the second year of operation. As a podcaster, we were launching eight different courses in a very small micro niche of balloon art. There’s are people that are serving as balloon artists, as balloon decorators, as balloon entertainers, and they needed some education about the craft and about their business.

And so I launched eight courses on the second year. Since then, we’ve launched through Lyft, LMS. Way over 300 courses in many niches, including in the floral industry, in the kids entertainer industry. We had a bit of work in the relationship niche with a platform called Generous Marriage. We had a round of activities in the niche of copywriting with daily cookie.co.

And all of that, like going each time to a different micro niche and serving clients there, serving the niche with with free online courses and paid online courses and later on with coaching. All of that was something I did year after year to get to a point where I start to realize I need to start focusing, I need to start removing some of the activities and understand what is my system, what is my.

Where is my zone of genius? Where can I actually bring the biggest transformations? And that’s when I realized just a little bit after chat, GPT was starting, like Che GPT-3 0.5 started to be a thing. Copywriting as a service became something that is not as needed as before because it was just too easy.

And I realized in parallel that I wanna focus and that’s where super coaching was born. 

Chris Badgett: That’s awesome. That’s quite the journey. And if you feel like it, maybe just share some revenue numbers of how you’ve grown over the years and also, yeah. Really what people wonder sometimes is, there, especially like if you go back to your early self with the Google Doc and the unlisted videos, you don’t really know you’re gonna make it and you have a lot of self-doubt.

And what happened or why do you think it worked out for you? 

Ziv Raviv: So first of all I wanna say that. I wanna start with the numbers ’cause it’ll put everything in perspective. So the first year online as a content creator, we did 20, we did 20 k, that’s what we did, 20 2K. The second year we did something like 88 k.

Over the years we started to grow dramatically. I was interviewed on your show. The listeners can actually go and listen to it. When I was doing 277 K and then a year later or so, despite the Corona and everything, we were doing 377 K, which was already is a case study where people can listen to the different things we were doing.

We then go to 430 k. We got stuck at that for a couple of years and then we grew to 470 5K and this year we’re targeting and nothing can stop us now. Like we will probably do more than that, but at the very least we’re going to do 540 k. In 2025. So we grew over the years dramatically. We had to grow the team as well.

We had to change the way we do business. We had to let go of certain ideas like certain focus points that no longer served us to grow and to be impactful. So yeah that, that is like the context of the numbers. And, the idea that always led me in doing business, in attracting clients was the idea of microing.

And it’s the idea that people are so busy these days. They see so much content they don’t care about. Other things that are happening. They don’t wanna buy stuff that are not, that are, that is presented by strangers to them and so on and so forth. So it’s almost like the tribes, the different tribes of people are locked inside bubbles.

And the bubble is so thick that in order to pierce through the bubble, you need some, someone from within the bubble to introduce you to the tribe. In order to do that, you need to micro niche so that people will listen to you so that collaborations will make sense and people will agree to collaborate with you so that they will agree to be interviewed by you and so on.

So on our first micro niche, we just recently reached a total income of $1 million. All from people that are making a living, from taking balloons and putting some air into them and tying them and making, events look good. And we’ve managed to, and it’s such a small micro niche. These are like 3000 people throughout the world.

Those 3000 people have like I’m very humbled to say that they have paid us a million dollars, a little bit more than a million dollars over the years. For their education and for their services and for their coaching and so on. And and we are continuing to grow. But in, at the beginning it was micro nicheing sideways, so from one micro niche sideways to another micro niches that is similar.

And these days we’re starting to niche up. 

Chris Badgett: Wow. That’s awesome. And congrats on the success with the balloon artists. And if, correct me if I’m wrong. But it’s, I know you yourself are a balloon artist, and you also have a niche in florist. Do you, have you been a florist? 

Ziv Raviv: Actually I did not I was never a florist.

The first few niches that I chose, micro niches that. I chose to do to produce a podcast. Salon online courses. In that micro niche. Those were things related to my passions. Over the years, I started to do this more professionally. I would choose a micro niche. I did this in nine different micro niches, right?

So I would choose a micro niche that I think I, I could provide some service to that. I think I have some passion in that condition. Sometimes I found out that I don’t, and I failed and I stopped. Like I turned off the shelters some say on that podcast because I just couldn’t really connect with the people in a way that would yield results fast enough.

But on others, I went in professionally, right? So with the floes industry I don’t have any experience with flowers. I actually I don’t know the names of the flowers. It’s really bad. I know marketing and I know business, so I You’re entrepreneurs, 

Chris Badgett: right? 

Ziv Raviv: Yes. 

Chris Badgett: And you’re an entrepreneur and a lot of your current coaching clients are entrepreneurs.

Is that right? 

Ziv Raviv: Yes. And you know what one client led to another client as, as often that happens. And I started to serve florist people. I had clients that were florist. And they were such cool people. They were really good in business. They didn’t need to kind apologize. When people ask a balloon decorate or What do you do?

And they say the in balloons they kind ask you, yeah, but what do you really do? But what? It’s like not a ho it’s a hobby. It’s a hustle. Even though there are people doing a million dollar a year from Baco, but. They always felt like they need to defend themselves.

Florists don’t need to defend themselves. They know what they’re doing. They’re running successful businesses with TE teams and with clients and with locations and multiple locations. And so I decided to go into it professionally. And I partnered with another coach that, that I started to serve his business and his school and I even turned his entire school into a lifter LMS school as a part of our work together.

And so over the years I had. Niches where I went in and I succeeded to bring myself to a point where I have coaching clients in them and on some I stride. I saw that I didn’t like what I’m seeing and I stepped back. 

Chris Badgett: I love seeing your growth and just journey over the years and where you are now, like when somebody kind of compounds and keeps improving and being curious and.

Creating value in the world. That’s awesome to see. And now you’re at super coaching as a concept. Can you explain how you came to that and what it is and how you do it? 

Ziv Raviv: Super coaching is the concept of coaching plus benefits, which means that you add some value to the client in some way, shape or form.

And over the years I have. Added a lot of value to my clients beyond education. I always included a lot of free education for my clients, but I’m talking about something even more than education, which is in the trenches working with the client in order to help them with other problems they have. So one of the first problems I solved for my coaching clients was.

Was through a company called Design Picker. They, or even these days, they offer unlimited designs for a flat feed. They’re amazing. I was coached personally by Rasper for a while, and I adore what they do. I, and I used their service to serve my clients, so my clients would get free designs.

For quite a while over the years, I started to hire my own graphic designers, and then I needed a lot of website fixes. So I would hire a website developer on WordPress to fix a lot of things. And then they started to fix things for my clients. And then they started to build, websites for my clients from scratch.

And then we created a copywriting company and a team. Once I decided I wanna go all in with super coaching the copywriting team became another resource of my coaching clients. So at some point, actually, we actually accidentally turned into a marketing agency where the clients come to me about eight 70% of them, they come to me when they look for a coach and they found out, they find out that they have.

Way more than like that. I give, I, I give them way more than just the coaching. So we do all of their designs. We control the websites, we build them, we create sales campaigns, advertising campaigns, everything. And some of them come to me because they heard about the transformations. They don’t care if I will call myself a coach, or I will call myself A-A-C-M-O-A fractional CMO, or if I, they don’t even care if I have a title.

All they care about. Is they know someone that I helped them grow by 20 to 50% in a year. And for seven figure business, that’s a lot of money to grow by 20 to 50%. So they heard about that, they came to me and then they received like this concept. So super coaching is. It’s a different type of a relationship, and it’s a very deep relationship.

It’s a very close relationship. Some of my clients, I meet them I kid you note, I meet them four to five times a week, so we have a one-on-one session, and then I make myself available for four times a week, sometimes five times a week on a group session level. So pretty much every day almost they have an opportunity to show up and ask a question.

And remind me about something they needed and ask me about some design they were waiting for, or some bug they need fixing or some campaign they need me to look at. And the result of it is that I am a little bit of a business coach and a little bit of an implementation coach, and a little bit of a marketing coach, and a little bit of.

Of of like a relationship coach and the holistic approach, coach, but I will be whatever the client needs in order to get them to where they wanna go. 

Chris Badgett: Wow. That is so cool. What from on the coaching aspect what are some of the common challenges you help people work through to unlock growth?

And I, you mentioned a lot of things. It could be a relationship, it could be a marketing challenge, it could be a technical challenge. Do you see any patterns or themes that are common across your clients? 

Ziv Raviv: We, the more we work with like over time with our clients, the more we see them get to the point where they have new problems to solve.

So I’m actually really interested in this idea where businesses actually have different stages in their in their growth. And a lot of time they struggle with they struggle with identifying what to focus on, right? So they think that they have many problems and many times the first problem that they think they have is we don’t have enough leads, or we don’t have enough sales.

That’s what almost all clients think. That is the main problem, but they actually, that the lead problem is not a problem that you need to solve. Like it’s actually a temporary problem. Believe it or not. Your lead problem is a temporary problem. Your growth as a business, that’s an infinite problem.

You will always want to worry about that. The difference between infinite problems and finite problems, is it infinite problems. You need to think about them. In an annual level, in a quarter level, you level, you need people responsible for that problem, right? And you need to monitor that problem forever.

But if like you have a Jessica and Jessica decided to resign and she’s a part of your team, that’s not an hiring problem. That’s Jessica problem. It’s a very temporary problem that you just need to fix. You just need to replace Jessica. So when you know that the problem is actually temporary, you just need to put in the efforts, you need to trust the process and put in the efforts and fix it.

So a lot of people, they will think they have a lead problem or a sales problem, but actually they just need to understand that it’s a fixable problem. And if they put in the efforts, they will be able to solve that problem. 

Chris Badgett: That’s awesome. I wanna ask like, how you developed as with your coaching skills, and part of me knows that you’re just a natural, like you’ve been making people smile, laugh, reading the room, big picture, creative problem solving guy your whole life.

But how do you beco, how does one or anyone become a better coach? 

Ziv Raviv: I think you. You there, there’s a lot of way to improve in coaching and in business and in, and it’s not. First you need to understand that it’s not an easy process. It’s, there’s a lot of skills involved and you need to work on them with the passion.

Of a violinist or pianist that, that really practice for hours. So one of the things that truly makes me better as a coach is just the fact that I work a lot. Yeah. I just, I’m putting in the reps, I’ve been doing I’ve been fully booked for many years. I talk about that in my book.

I, I’ve been doing this week. I’ve been doing 12 meetings with cl coaching clients, 12 meetings a day every day. It’s just something that I put in that’s a lot of hours of work and I didn’t always do that. I took a couple of years where I only worked for three days a week and I walked, I battled through burnout and I.

I’m glad to say I’m now on the other side and I have my energy now back to do like more meetings like that, but but one of the best ways to. Grow as a coach and become better a coach is just to put in the reps. There are many books to list to read about coaching that are amazing. There are many books about business and entrepreneurship that are amazing.

There are many podcasts like lifter LMSs, LMS Cast podcasts which is really a great way to, to be open for ideas that way. And to learn about different educational and entrepreneurs. So I think that I’ve done my share of listening to clients of helping them.

I’ve done my share of being in business myself and building businesses myself and launching things. I’ve done a lot of webinars and a lot of online courses and a lot of group programs. I launched four different mobile apps so when you put in a lot of work in wraps, you can get better quite fast.

Chris Badgett: You mentioned learning from books. You have a book, the Fully Booked Coach. Can you tell us what that’s about and what inspired you? To write it.

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Ziv Raviv: this is a work of love that took a good two years to fully work on and polish and edit and proof and launch. This year we’ve launched the book and it actually, shares my systems completely, openly how I coach, how I, what type of tools I actually use on, on, on a day-to-day basis. And what’s my philosophy in business in getting coaching clients that will stick around. So it’s all about microing, where you actually get people to listen to you, to hear you, to respect you, to trust you, to work with you.

And it’s and in order to do that. You choose a micro niche and you go in and you listen to what they need, and you create some online courses for them for free, and you create some online courses for them for that they can buy. And you do webinars like you do the whole thing and you can do it differently from one micro niche to another.

Based on where they congregate and this whole system is detailed in the book. And after doing that so many times it was, it just was clear to me that this is like a system. At some point I got into a new micro niche and I detailed everything. Like I, I did it with transparency with meetings online and whatnot, and within 90 days.

I was able to secure a coaching client in a totally new micro niche, right? So it’s actually if you know how to micro niche and you put in the work, you can find clients relatively fast as long as you’re bringing value and into that micro niche. The second concept that I talk about in the book is about super coaching, which is how to.

Basically, in order to be fully booked, you just need one thing. You don’t need to be a super coach. You don’t need to provide more than just coaching. They’re purists coaching coaches, and they’re amazing. They’re really good. They provide a lot of value. They solve problems on the call. They listen.

I accountability. It’s great to be a purist coach. I’m more in the trenches. Guy, type of a guy I want to be a more meaningful part of a relationship with my client. And I chose super coaching, but either way, the most important part is that they stay around long enough. Yeah. As soon as people stick around long enough with you, you will become fully booked at some point.

So the concept of how do you provide coaching services that are so fun? And meaningful and so impactful and so transformational. I wanted to document all of the ways to do that in the book based on my experience. And so the book gives you both of these tools, the microing and the super coaching in order to get you to the point where you’re fully booked.

Chris Badgett: That’s awesome. Yeah. Go check out the fully Booked Coached book. I’m sure that’s on Amazon. 

Ziv Raviv: It 

Chris Badgett: is, yeah. Let’s double click again on Micro Nicheing. What do you say to somebody, particularly creative entrepreneur people? They tend to have a lot of different interests and maybe what they get paid for in their day job.

There’s some niche they’re in, there’s some hobby niche they love. There’s like maybe a fitness journey they’re on and a certain type of fitness or like they’re into some kind of. Diet nutrition thing or something. How does one choose a micro niche when they’re a polymath or have a lot of different interests and subject matter expertise?

Ziv Raviv: A lot of times saying no to some of those ideas is way more important than than which one you chose because you actually. It’s better for you if you start with one and and put in certain amount of work to assess if this is the right one for you. So I have these three tests that I ask myself in advance before I go into a micro niche.

I ask myself, how easy will it be to find people for for interviews on a podcast or for collaboration on YouTube or for collaboration of, on an ebook or on a blog? So my, so the first question I ask myself is, how easy will it be to find someone the second and get them to collaborate? The second question is, will they brag about it?

So I call this brag ability. And the third question is will they collaborate on helping me sell something? Or will they buy something for me? And they call this the sellability test. So Findability, breakability, and sellability, these three tests initially helped me realize if it’s a good micro niche or not.

I can give you an example of where I failed. So I chose to create a podcast called. Plumbing and money Life. Plumbing and money life, yeah. It’s a show for plumbers to help them with their money. And I did some research about how to help them with their Google ads.

I did some research about how to help them locally with Facebook ads. I was very proficient with both of these tools. I had a copyright opportunity. 

Chris Badgett: I’m getting sold on it right now. There’s plumbers everywhere. They need help. There’s 

Ziv Raviv: what they need help. What, so I went in all, all in, and I checked my numbers.

There were enough. There were enough plumbers to, there were more plumbers in the world than balloon artists. So good for me. I’m getting into bigger niches now, and I contacted 1000 people and one person agreed to be on the show and it was interviewed on the show. I realized that through the responses as they said no to me, many times, many of them just ignored.

But those that said no. Taught me that this is a very shy audience, of course I’m biased. I only talked with a thousand of them. I only was in touch with a thousand of them. I talked with a few of them. Obviously there’s a small number bias, but basically I realized it’s not a good match.

When I was under Facebook groups trying to connect, trying to let to get into the head, trying to meet more people, I could not. Ignore the fact that my nose is imagining the smell of what they’re doing because they were sharing pictures or look it, I fixed this and I fixed that, and they were so happy.

Yeah. And I started to realize I’m not a good fit for them. I’m not feeling comfortable in, in, in the in, in where they congregate, where they show me those pictures of tulips. So I decided to stop on that. I thought it was easy to find them. I realized they do not wanna be on a show and be featured, right?

And I stepped away and on other niches I was able to, get different results and grow. So those three tests are a good starting point. I’ll give you one more. Quick tip for anyone listening, go into sales Navigator on LinkedIn. It’s worth 80 bucks of your money just one month.

Do some research with the proper tool and or use the, other tools for research. It doesn’t matter, HPT, whatever, but find a micro niche where you can actually find people and be able to contact them through email or message. And you want a micro niche that has about three to 20,000 people.

If there’s more than 20,000 people, it’ll be harder to get them to to actually, respond to you because they’re too busy. Potentially, if there are less than 3000 people, it might be too small to actually make you a living and find enough people. But think about this way. You only need 50 of them to agree to collaborate in a year.

50 people. That’s all want that. 50 people are standing. Be that, that you collaborate with, that you wanna help them and provide them value for free with the podcast interview. That’s all that is standing between you and starting a business that is a serious coaching or educational business.

So you want to find a niche that people re, that you will be able to find those 50 people relatively efficiently. 

Chris Badgett: What do you, what’s your perspective on like the education entrepreneur niche? I find it somewhat challenging. This is my niche in the sense that we make software in this niche, but yeah.

There’s a lot of different types of creators out there. There’s a lot of different types of online education. They’re spread out all over the world. They can’t they’re if you go to LinkedIn, there’s no education entrepreneur like group or as like a job byline. So like within the education entrepreneurs, the creators, like what do you see as a really cool micro niche?

Ziv Raviv: That’s a great question. I want, I wanna flip this question just to Yeah. To understand. It’s even better. Would you like to play a game where. We look into lifter LMS as a company that, that micro niches and consider micro niches for you, or would you like me to, would you like to play a game where I, as a coach, I’m thinking about how to find, educational cost creators.

Are specific enough that I can maybe go into a micro, like who do you want?

Chris Badgett: I, I think the first one. So if you look at lifter LMS, like as an example people like, yeah, let’s talk people like you who are subject matter experts, creators, content creators, coaches niche audience, is an awesome group of people.

In many ways, lifter was built like this has always been our core customer, but a lot of other people show up with like different types of e-learning situations and whatnot. And that’s fine. But I’ve always struggled with niching for E-learning or LMS or course creators and coaches and stuff.

’cause I think course creators and coaches is too big. I think I’m outside that 20,000. Guard. 

Ziv Raviv: You are. You are, yeah. A lot of time. It’s okay to micro niche by solving one problem. Yeah. Even on a bigger group, right? So when I say three to 20,000, that’s for someone that. Doesn’t know yet, what are they going to solve necessarily.

They’re willing to listen and adapt and that’s lift LMS has a proven solution and it’s solves one specific problem. Unfortunately there’s also competition, right? And I think that ai, the AI era. Is forcing you to create a new strategy for Lifter lms? That’s what I think.

So it’s almost I don’t remember, was it some Altman said that at some point AI will get to such a level of efficiency of it. It’ll be embedded with so many things in our lives. And that it will be transparent. You will not feel the technology right. You will just experience that everything is easier for you.

And to some degree, I think that’s what Lifter LMS has done for me now in my business. We don’t treat lifter. LMS is something that we need to think about. It’s invisible. It’s a tool that we use when we need to train new people, when we need to train. My, our clients teams, when our clients are in the educational world and they need to sell online courses and to sell memberships, right?

So it’s a tool that we just assume it’s there for us and we go in and we use it. And it’s like driving a car. You don’t think about the engine, you don’t think about the wheels. You just go in and you drive it, right? So I think that, your approach to selling lifter LMS has to change as well to be to help people see that it’s actually getting more and more transparent.

And you see a lot of companies are doing this thing where, for example, Zael you go into Zael, there’s a bot. You tell it what you want to automate, it shows you, oh, so you mean this, and this is the steps of the automation. You go into active campaign. You write an email. You immediately have a chat bot that says, would you like to expand this, like campaign to additional things.

You can chat with it and it’ll literally create. Some follow up based on automation and triggers and tags for you. And there’s other platforms that give you like more and more of these feelings where the technology is managing itself to some degree. So obviously I would love it if lift LMSs wins the race and releases a lot of really cool.

Features like that and I think that’s very important for people. Back to the question about niching. I think I think that there’s a lot of opportunities, a lot of examples I would consider for for you Chris and for Lyft. The first one is actually business coaches. Yeah. So business coaches often.

Need lifting LMS as one of the tools in their tool belt. Some people need a wrench. We need a an LMS. We need it for our clients. We need it for our teams. We need it for our niches, right? For our micro niches. That I’ll give you an example from the Beyond six Figure Podcast.

This podcast. It is a podcast for business coaches, right? We contact business coaches, we contact book authors that write books about business and about coaching. We contact podcasters like Johnny Duma and Jo Jordan Harbinger. Were on the show. We contact Walker, right? Like the people that are in the trenches.

We were able to get. 45 people and by the end of next week it’ll be 52 people. It’s like very fast. 52 interviews all scheduled. For the most part, they’re already recorded in 12 weeks. Wow. So people are saying, yes, I want to be on your show very fast. And so we’re building relationships with new people.

Business coaches, for the most part, they have. Problems that they need to solve. They wanna be featured. And if you look at the numbers, like how many of them say Yes, I wanna be on the show in comparison to those palumbo be before such a completely different experience. Like back then I worked for three months, I got one, an interview, and now with this one in three months, I got a year of content that will be scheduled.

For me, and it’s like in the pipelines, and I don’t have to worry about it. And now I’m starting to think about how to collaborate with these people and how to help them. And help them and and ask for the help as well. So I think that if you with Lyft, MS would do something like a secondary podcast maybe, or just leveraging your existing platforms.

That could be an example where people are responding very fast. I can imagine a situation where at the end of an interview you tell people. Hey, you are qualified for this package. If you ever choose to try us out, or we have a service where we will migrate your course from this platform to this platform.

Some white label thing or whatever. Here’s 90% discount on the white label thing. We’ll move you into Lyft, LMS, literally for free or so on. So that’s just one example of of Microing that will be relatively easy based on my experience. Another way to look at it is to. Go into places where you didn’t go before.

So I think that you do need to be on LinkedIn. You need to be loud on LinkedIn. I think you need to even consider the younger generations gen Zs 20 to 27, a type of entrepreneurs. Educate them when they’re young, on TikTok and on vertical videos. So I would definitely put in some work on that type of a front.

What do you think how much of this is like stuff that you considered or, 

Chris Badgett: I love it. I’ve always loved business coaching. It’s one of the ones that I think resonates the most with me simply because. I’m a business guy, I’m an entrepreneur, so I’m and I’ve been in it a long time and I’ve had business coaches and had amazing experiences and stuff.

When you think about the three mega niches like health, wealth, and relationships, so there’s business coaches, there’s life coaches, there’s health coaches, those are all more micro niche and, yeah you’ve triggered like a pa you’ve reminded me the passion I’ve always had for business coaching and I call it, our market, the education entrepreneurs, but the word entrepreneurs in there, which is like business, and a health coach can be an education entrepreneur of their own, but they’re not necessarily helping other entrepreneurs.

And I have always probably very similar to you, which is why we resonate, is I like hanging out with other entrepreneurs. We think differently. We’re a small percentage of the population, we’re in that we’re in our bubbles, different entrepreneur bubbles and yeah, it’s, yeah. I appreciate what you’re saying and I see how you’re a great coach.

’cause you’re like lasering in and just on a podcast episode, it’s awesome. Part ano, another question I would ask you where I think people get mixed up, and these are just a bunch of business terms, but there’s like niche. There’s your customer avatar, your ideal customer profile, your target market segments and all this stuff.

I think people get a little overwhelmed with all the slicing and dicing. I think you’ve done a good job with saying Hey, just focus on the micro niche, right? And Sure. Within that you probably have the ideal floris shop owner. That’s like a perfect fit. And that’s like your avatar.

And like for a lifter, one of the things that’s always a challenge not with you because you’re both, you’re also, you’re an educator, but you’re also an awesome WordPress website builder. But we have a split audience of agencies, I build sites for clients, or I’m building this site for me and my niche and my passion and stuff like that.

And some people are both like you. But I don’t know if you have any comments on that. Just like the, I see a lot of people get trapped in who is my customer avatar or what’s my niche? Or those just. The, either create a ational person or somebody you’ve actually worked with or earlier version of yourself.

There’s just so much here that I think it gets overwhelming sometimes. 

Ziv Raviv: I think that Microing actually helps you make your avatar a, a group of real people. And I think it’s way more efficient. You’re 

Chris Badgett: guessing, you’re not guessing. It’s like this is, yeah. Yeah. 

Ziv Raviv: It’s a person you met.

It’s a person you talked to. Yeah. So instead of having this really fun and clever exercise where you answer questions based on a fix person. You have that perfect person guide you through every decision you make. That’s something I never really resonated with on a personal level. I wanted real people to talk to me.

And these days with ai, you get AI to answer the questions for you and then you are trying to convince like to you serve a client and your avatar, which is completely fictious. That was designed by a machine for you based on the stuff that it’s read. There’s zero soul in it.

PE people buy things from people. Yeah. From humans. And they buy it based on their own problems, based on things they want. And if you are fixing theoretical problems, you are, it’s going to be very hard to get people to notice you. It’s not going to come up. Authentic. It’s going to be really frustrating.

So I think that, I think it’s really important to, to talk with people. And when you micro niche and you start to collaborate with thought leaders in that micro niche you realize what are the problems. And you have to be curious to ask the questions and to find what they want to you to solve.

And that over time helps you. Realize what they need and if you really want in desire to serve, if you are in servitude of a group of people, of a tribe, of a micro niche, then you would try to solve all of their problems. Really? Yeah. As I’ll tell you what they 

Chris Badgett: are, right? Like you don’t have to guess.

Ziv Raviv: Yeah. And then you will try to solve their small problems and you will try to solve their bigger problems and you’ll try to solve the biggest problems. At some point you’ll notice which of those problems actually. Is the most impactful, transformational problem that you are really good at solving, and that’s what you take into the Google ads or the Facebook ads on or to the scaling, bit of, let’s do this on other micro issues and so on.

I think if you ask yourself I will ask you instead of saying, who do you think is more influential in their ecosystem, the WordPress developer. That if they know lift LMS, so well then they could refer their clients to lift LMS or the business coaches that that guide clients through decisions including potentially the decision to.

Launch online courses or membership sites. So what do you think which one, the developer or the coach, which one do you think is like their world is respected a little bit higher than the other one? 

Chris Badgett: That’s a tough question for me. And the reason why it is because it just happened organically where I was like.

Just another freelancer building websites for clients. But now, like the whole, like WordPress community and a lot of agencies and stuff, I’m like a, I’m known and like wherever I go, like on social media WordPress is with me, and and it’s like effortless. But for business coaches, I also have a lot of VA value to add and.

Just for whatever reason, I would say the website building folks, the technologists, whether they’re a developer or a person like me who just puts plugins and themes together to solve business problems, those type of people have always just resonated easily. But I see the opportunity with, the coaching industry and.

All of that as well. So it’s not the right answer, but I feel like both are good. I’m just saying for whatever reason the website builders, I call them WordPress professionals, that tribe I just naturally fit, or I grew up inside the bubble, so I’m like already there, in the micro niche.

Yeah, because I’ve been doing this since 2008 with WordPress. But I’ve also been an entrepreneur that whole time and interacting with other entrepreneurs and business coaches and getting help and going to masterminds and taking courses and all that stuff too. 

Ziv Raviv: I think in both cases you have a lot of value that you bring to the table.

Like with the WordPress WordPress professionals. You speak the language, obviously you. It’s the easier solution in a way. But the business coaches, which is why it’s 

Chris Badgett: Like you starting with the balloon artist. ’cause you Yeah, you did a lot of that and you were already in the bubble, right?

Yeah. Hey guys. Yeah. 

Ziv Raviv: So that’s like the easy solution the low hanging foot in a way, which I think you already. Maybe even exhausted to some degree. ’cause it’s already there. You actually can manage the maintain your reputation with a couple of events a year with so some not.

It’s not a lot of efforts to just maintain it so your team can actually maintain that for you in a way. I think that business coaches, you have a lot of value to I’ve learned so much from just connecting with you. I did a strategy session with you a while back, and that strategy session made me a better coach.

It just opened me to the way you look at things and it inspired me to dramatically, I actually talk about it in, in the book. Awesome. So it’s really something that you can bring value to other business coaches and I think. I think these days they are, they’re very influential on their clients.

So I think that their ward is considered like they, they take their ward, they take the ward a lot they list. So both of them are mavens, right? Yeah. But I think that it’s time to maybe try a new group of mavens. To 

Chris Badgett: leave the nest. Yeah, that’s yeah. That’s awesome, Ziv. That’s awesome.

I wanted to interview you, but I also got a coaching session. 

Ziv Raviv: This was fun. 

Chris Badgett: That’s Ziv, Ravi. Go get his book the Fully Booked coach. You can find that on Amazon. So check that out beyond Six Figures podcast. About how many episodes are out as of now? 

Ziv Raviv: Right now it is 15. Okay. And they’re going live every week.

And and it’s been a tremendous opportunity to create this resource for the industry because if you are a business coach and you’re listening to this, you get. A lot of ideas about different business coaches in different niches and their different hurdles and their different ideas and modalities and the money that they make, the amount of clients like we’re such a group of privileged people.

We business coaches is such an amazing business model to be a business coach because you only need about 10 people, or 15 people, or 20 clients, that’s it, 20 clients and you are really doing well. In your life in, like in, in creating results for people in reputation and so on. And if you get there to your fully booked and then you only need to replace maybe three clients a year.

As a business owner, how many sales scores and sales you need to bring in every year, every month, every week. A business coach only needs to be active enough to replace three or five clients. If it’s, if they’re good, they’ll need to replace three or five clients a year, and that’s not so hard.

So you can actually get to become fully booked. Relatively fast in a year or in 18 months or so. If you follow the process in the book, and I think if you are listening to this and you are a a business coach or an educational entrepreneur that also want to do business coaching, and reach out to me on zero.com or say hi on beyond six figures and we’ll be happy to to interview you.

Chris Badgett: That’s awesome. That’s ziv reiv ziv reiv.com. Go get the book. Thanks for coming back on the show, Ziv. We’re gonna have to do this again. Let’s not wait three years. We’re gonna have to increase the cadence maybe once a year. I would love that. 

Ziv Raviv: Would love that. 

Chris Badgett: But thank you for coming. We really appreciate it.

Ziv Raviv: Thank you, Chris.

Chris Badgett: And that’s a wrap for this episode of LMS Cast. Did you enjoy that episode? Tell your friends and be sure to subscribe so you don’t miss the next episode. And I’ve got a gift for you [email protected] slash gift. Go to lifter lms.com/gift. Keep learning. Keep taking action, and I’ll see you. In the next episode.