How to do video marketing on social media for course creators with Jason Hsiao from Animoto in this episode of LMScast with Chris Badgett of LifterLMS. Chris and Jason dive into all kinds of video marketing best practices, and Jason shares some specific insights on creating videos for online courses. Video marketing is a truly powerful medium. Things that are alive move, and that attracts more attention and engagement than still photos. Video makes things human. It is visually interesting and relatable. Most course creators use video, but if you have not tried it out, we encourage you to try …

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Learn how to build high impact courses that get lasting results with instructional designer Julie Dirksen in this LMScast episode with Chris Badgett of LifterLMS. Julie is the author of the book Design For How People Learn.  Chris and Julie discuss the various gaps in student’s learning, and how online course creators can optimize their programs to help their students succeed. Julie shares how she identifies what is holding her learners back and then formulates a curriculum to address that specific problem. In the case of the individual who smokes, Julie would ask, “Is this a knowledge problem or a …

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Navigating the digital ecosystem, preselling, and the problems with the culture of free with Robin Harris in this episode of the LMScast podcast with Chris Badgett of LifterLMS. Chris and Robin dive into why cultivating a community around your product is important, and what the state of the online education industry looks like in 2018. Robin is the founder and CEO of 3Hellos.com she works with experts and businesses to better market themselves and their services online. With all of the technology tools available today, it is not hard to put your services online. The challenge is in the marketing …

Navigating the Digital Ecosystem, Preselling, and the Problems with the Culture of Free with Robin HarrisRead More »

This episode of LMScast is a CaboPress review and how to run a quality mastermind event Chris Lema style with co-founders of LifterLMS, Chris Badgett and Thomas Levy. Chris and Thomas dive into how CaboPress compares to other WordPress conferences and what their experiences have been at CaboPress. CaboPress is a business mastermind in Cabo San Lucas, Mexico organized by Chris Lema. It takes place at a five-star resort called the Fiesta Americana where all the food, drinks, and lodging is taken care of. Rather than a series of lectures, the conference consists of conversations in a swimming pool. CaboPress …

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We discuss online course marketing that works with Tom Libelt from the Smart Brand Marketing Podcast in this episode of LMScast with Chris Badgett of LifterLMS. Tom and Chris dive into various marketing strategies online course creators can use in their business to reach their target audience and add the most value to the lives of their students. Tom is a serial entrepreneur who has a background in the music industry as a Polish rap star and a documentary filmmaker.  He is the founder of the Smart Brand Marketing Podcast where he and his guests share their knowledge and expertise …

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How to design programs around outcomes, unlock flipped classrooms, and more with course launcher Ellen Martin in this episode of LMScast with Chris Badgett of the LifterLMS team. Ellen and Chris dive into how online course creators should gauge success versus course completion. Ellen has a lot of experience with course creaton, serving course creators, and elearning in general. Ellen noticed a couple of years ago that course completion rates were abysmal, with only 2%-15% completion rates on average. This caused her to question what truly defines a successful course if not competition rates. There are three major types of …

How to Design Programs Around Outcomes, Unlock Flipped Classrooms, and More with Course Launcher Ellen MartinRead More »

The power of preselling and freemium with John Turner of SeedProd, a coming soon page and maintenance mode plugin for WordPress in this episode of the LMScast podcast with Chris Badgett of the LifterLMS team. Chris and John discuss how you can succeed in niche markets, manage a freemium product model, and much more in this episode. SeedProd is a coming soon, single web page that you can put up when you start setting up your website while it’s under construction. You can use it to collect email addresses and start generating interest for your site. There are also paid …

The Power of Preselling and Freemium with John Turner of SeedProd, a Coming Soon Page and Maintenance Mode Plugin for WordPressRead More »

Big niches and creating an ecosystem around your tribe with Avery White of Third Person Creative in this episode of LMScast with Chris Badgett of LifterLMS. Avery shares his story of how he went from a degree in computer engineering to running an online ecosystem of artists and an education platform online. Avery is living abroad in Thailand and has created a large ecosystem online of artists and creators from all different media formats and forms of expression. Avery is all about delivering value to creatives, so his mission is to let artists and other creators know how they can …

Big Niches and Creating an Ecosystem Around Your Tribe with Avery White of Third Person CreativeRead More »

How to win with WordPress 5.0 Gutenberg compatibility with your WordPress learning management system LifterLMS in this episode of the LMScast podcast with LifterLMS founders Chris Badgett and Thomas Levy. Chris and Thomas dive into what you need to know as a course creator about the new page builder for WordPress. Gutenberg has been out for a while as a feature plugin, so you may have seen it pop up on your site. If you are interested in trying out the plugin, you can head over to WordPress.org/Gutenberg and download it for free. For those unfamiliar with it, Gutenberg is …

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Learning from the world’s biggest brands, how to consult, and scaling up a niche course subscription platform with Gary Fox of WP Slide Sync in this episode of LMScast with Chris Badgett of LifterLMS. WP Slide Sync is a new way to work with how you embed PowerPoint and video into your WordPress website. It allows your learners to easily navigate your longer video content by clicking on the specific slide they’re looking for and automatically syncing the video to that spot in the presentation. Gary is a course creator for voice-over artists, and you can find his courses on …

Learning From the World’s Biggest Brands, How to Consult, and Scaling Up a Niche Course Subscription Platform with Gary Fox of WP Slide SyncRead More »