Episodes

Learn about the journey from corporate employee to branding web design small business owner with pricing and marketing expert Clare Fielder in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. In this episode Clare and Chris dive into how online course creators can optimize their product offering and marketing message to get more students enrolled in their course programs. Clare is the creator of ThePistachioClub.com, where she creates child themes and templates for website builders working with WordPress. She mainly works with Divi, so if you’re working with the suite of products from Divi and the …

From Corporate Employee to Branding Web Design Small Business Owner with Pricing and Marketing Expert Clare FielderRead More »

Learn how to launch your online course the easy way with Course Maker Pro, WP Engine, and LifterLMS in this episode of LMScast featuring David Vogelpohl from WP Engine and Rachel Gogos from brandiD and the Course Maker Pro theme. In this episode Chris Badgett, David, and Rachel discuss how you can launch your online course the easy way and get the tech aspect of your site working easily. We talk a lot about the five hats problem at LifterLMS. The five hats of course building are that you need to be a technologist, an entrepreneur, a teacher, an expert, …

How to Launch Your Online Course the Easy Way with brandiD’s Course Maker Pro, WP Engine, and LifterLMSRead More »

Sharing the simple life transformation through courses, books, and more with veteran Gary Collins in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Gary specializes in helping people start with lifestyle developments relating to off-grid living, minimalism, RV living, and optimal health. Gary grew up in a small, rural town in California. When he went to college, he felt like a fish out of water going from a town with less than 1,800 in population to a campus of 38,000 people. He eventually adapted, earned a bachelor’s degree in criminal justice, and went on to become …

Sharing the Simple Life Transformation Through Courses, Books, and More with Veteran Gary CollinsRead More »

The journey from martial arts business owner to health course creator to online entrepreneur membership site creator with Kevin Geary of Digital Ambition in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Kevin started his first successful online business in 2013. Before that he was the co-owner of a martial arts studio where he lives in Atlanta. That is where Kevin had his first entrepreneurial experience working in a brick and mortar studio. Around 2012 he started to lose interest in the martial arts industry, and the partnership in that business was not going great. As …

From Martial Arts Business Owner to Health Course Creator to Online Entrepreneur Membership Site Creator With Kevin Geary of Digital AmbitionRead More »

Learn about sales funnels, product launches, and paid ads for course creators with Jennifer Tamborski in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS.  Jennifer is the CEO of Virtual Marketing Experts, a company dedicated to making sure digital marketing campaigns are a success for companies they work with. She and Chris discuss the essential aspects of an online course business, and what it takes to become viable in the marketplace. Jennifer shares her story of entering the digital marketing specialty, and how she got into being a marketing expert. Having always worked in tech specializing …

Sales Funnels, Product Launches, and Paid Ads for Course Creators with Jennifer TamborskiRead More »

We dive into how to get more website traffic and conversions through better messaging, positioning, landing page optimization, multi channel marketing, and PPC with Pedro Cortés in this LMScast episode hosted by Chris Badgett of LifterLMS. This is a great show for you if you’re a course creator looking to improve your messaging and understanding of your offer. There are a lot of terms in the world of marketing and sales. Pedro spells out the definition of key concepts to understand as they apply to converting leads to paying customers for your products and services. Understanding the fundamental difference between …

How to Get More Website Traffic and Conversions through Better Messaging, Positioning, Landing Page Optimization, Multi Channel Marketing, and PPC with Pedro CortésRead More »

Learn how to grow your email list with an email challenge and SEO course case study with Brendan Hufford from 100 Days of SEO in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Brendan has a lot of experience as a course creator, an SEO professional, and a marketer. Chris and Brendan break down key strategies to build your SEO, and what it takes to build a strong marketing arm for your course building business. Brendan went to college to become a teacher and ended up developing an unhealthy relationship with alcohol and gaining 25 pounds …

How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan HuffordRead More »

Learn how to get publicity and influencer marketing for course creators with Esther Kiss in this LMScast hosted by Chris Badgett of LifterLMS. In this episode, Esther shares a lot of wisdom around publicity and marketing strategies you can employ to become an influencer in your industry and to connect with other influencers. When most people think about publicity, they think of traditional media such as TV, radio, newspapers, and magazines. Publicity can be generated from new media, such as podcasts, YouTube shows, Facebook live events, blogs, and all kinds of ways. Esther shares insights on how new media may …

How to Get Publicity and Influencer Marketing for Course Creators with Esther KissRead More »

We dive into what virtual assistants can do for course creators with expert VA trainer Kathy Goughenour in this LMScast hosted by Chris Badgett of LifterLMS. Kathy shares her journey as a program creator at Expert VA Training, and how a VA can help you with building your course or membership website. For those unfamiliar with the term, VA stands for virtual assistant, which is someone who can help you out with various aspects of your business or life. As Kathy outlines in this episode, there are VAs with expertise in specific areas, such as video editing or inbox management, …

What Virtual Assistants Can Do For Course Creators with Expert VA Trainer Kathy GoughenourRead More »

Learn about offline marketing for online courses with high ticket ecommerce and consulting business expert Sayan Sarkar in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Sayan has experience in scaling eCommerce businesses, specifically in the health industry and supplements niche. His company Sark Media Direct is where he teaches people how to start and grow a successful health, eCommerce, or consulting business. Most of the time in the world of marketing we are learning about the new ways of doing things with marketing online, but as Sayan shares in this episode, he has had tremendous …

Offline Marketing for Online Courses with High Ticket Ecommerce and Consulting Business Expert Sayan SarkarRead More »